Fan Pic is the core product at Huggity. It is a giant 360º panoramic, multibillion pixel crowd image taken at a game or event.

Once a FanPic is posted online, users can zoom into the crowd photo to find themselves and their friends. They can then share a branded message with friends and family on Facebook, Twitter or email through the “tagging” feature.

Huggity will be exhibiting at TheStadiumBusiness Summit 2013 – Pod 125

Business Issue Addressed

Most of the tools available to marketers and sponsors are designed to work either before or during an event. Once the event is finished, the focus of the fans is directed to another event. Huggity changes this by engaging users beyond the event with its content and increasing the length and return of the brand exposure related to the event.

Business Benefits

Importantly for brands the impressions, tweets, likes and shares that FanPic creates are user generated. Unlike sponsored or brand page stories these posts are guaranteed to appear on the taggers news feed and timeline as the shares created are genuine fan engagement and not paid for advertising.

All Huggity products are measurable so clients can easily calculate their ROI. Huggity also ensure that there are several means of data capture built into each product so that sponsors can build an accurate profile of their audience.

Huggity have worked with a number of international clients including: MTV, Aviva, Vodafone, Swatch and Chevrolet.

To find out more about Huggity click here.

New York City Football Club will enter the MLS in 2015 after a deal thought to be worth $100m (£66m) was struck.

The new club will play in a temporary home until a new stadium is built. Discussions over the construction of a new stadium for NYCFC at Flushing Meadows in the Queens borough of the city are under way.

“We are thrilled to contribute to the energy and growth of New York City soccer,” said Manchester City, Chief Executive, Ferran Soriano.

The new franchise, the 20th in the MLS, will be the first in the city itself but the second in the metropolitan area, with New York Red Bulls based in Harrison, New Jersey.

The Yankees have previously had commercial associations with Premier League champions Manchester United.

City will be the majority owners of the new franchise and Soriano added: “New York is a legendary sports town, as well as a thriving global city with a rapidly expanding soccer Two.”

“In the Yankees, we have found the absolute best partner for developing a world-class sports organisation and a winning team that will carry the New York City Football Club name with pride.”

City are currently in the United States, where they will play two post-season friendlies against Chelsea, in St Louis on 23 May and at Yankee Stadium on 25 May.

Meet the Manchester City Executive Team at TheStadiumBusiness Summit 2013 as we go behind the scenes at Etihad Stadium.

View the programme | View the list of attendees| Book your place|

To date, more than 200 stadium-related businesses have confirmed their attendance – including major stadiums, teams, leagues, consultants, agencies, caterers, architects and key suppliers (from more than 30 countries).

Fan Experience Forum 2013 and Premium Seat Seminar 2013 are officially SOLD OUT but we have some availability in the main Summit programme. Online booking details and Contact Form here.

WHO’S COMING?

Here’s the list of the 200+ organisations in attendance. We wish we had more time to organise / categorise but we’re too busy taking bookings, so here it is in an A-Z list.

This list DOES NOT INCLUDE the additional attendees of TheStadiumBusiness Awards 2013 gala evening on 6 June.

Remember, if your company name’s not down, you’re not coming in!

Here goes:

• 20.20 Ltd
• 360 Degree Vision
• A.S. Roma
• Aalesund Football AS
• Adelaide Oval SMA
• AEG Europe
• AFL Architects
• Agilysys
• Allianz Parque
• Allianz Riviera Stadium
• Allianz SE
• APT Skidata Ltd
• Arena Gdańsk Operator sp. z o.o.
• Arena One GmbH
• Arsenal FC
• Asteros
• Aviva
• Aviva Stadium
• BBC
• Benfica Museum SLB
• Benoy Ltd
• Biuro Inwestycji Euro Gdańsk Sp. z o.o.
• Blippar
• Borussia Dortmund
• Brentford FC (Lionel Road) Ltd
• Brighton & Hove Albion FC
• BSC Young Boys / Stade de Suisse
• BTD Newmedia GmbH
• Building Management and Works
• Business Objects Software Ltd.
• CAFE- Centre for Access to Football in Europe
• Calgary Stampede
• Cardiff City FC
• Carsten Buhl
• CBS Outdoor
• CDES
• CE Facilities Services Ltd
• Celtic Football Club
• Centegra
• Chelsea FC
• CHP Events
• Club Brugge
• Colosseo EAS
• Compass Group
• Compass Group UK & Ireland
• Consortium Stade de France
• Cox Architecture
• Croke Park Stadium
• Crusaders FC
• CSL International
• Daktronics GMBH
• Decide Consulting Ltd
• Derek Wilson Architects
• Donbass Arena
• Doncaster Rovers FC
• Dunedin Venues/ Forsyth Barr Stadium
• Ear to the Ground / Groundbreaking
• Elan Inventa, d.o.o.
• Everton FC
• Extricom Ltd.
• F.C. Internazionale Milano Spa
• Fanatix
• FC Barcelona
• FC Shakhtar
• Feld Entertainment – Monster Jam
• FORTRESS GB
• Friends Arena
• Fulham FC
• GAA
• Get Real Sport Sales
• Global Spectrum Asia, Singapore Sports Hub
• Goodform
• Government of the Republic of Mordovia
• Green 4 Solutions
• Haas School of Business
• Harlequin Football Club
• Harman Professional
• HKS Architects
• Horizon Resourcing
• HRS
• Huddersfield Town Football Club
• Huggity
• ID&T
• IL&FS Township & Urban Assets Ltd
• IMG UK Ltd
• Inter MK / Milton Keynes Dons FC

A short interval to catch your breath – and book your seat!

• IRIS Ticketing
• ISG
• J2 RETAIL SYSTEMS
• Japan Sport Council
• Jet Set Sport
• JMC IT
• KantarSport
• KPMG Sports Advisory
• Kurzynski, Kosinski, Lyszyk i Wspolnicy Adwokaci i Radcowie Prawni
• Lancashire County Cricket Club
• Lee Valley Regional Park Authority
• Legends Sales & Marketing
• Leisure Support Services Limited
• Levy Restaurants
• LFP Ligue de Football Professionnel
• Liverpool FC
• LivingSocial
• Lorenzo Santoni – B FUTURA Lega Nazionale Professionisti Serie B
• Maidstone FC
• Maidstone United Football Club
• Manchester City FC
• Manchester United FC
• MANICA Architecture
• Marylebone Cricket Club
• Melbourne Olympic Parks
• Mercedes-Benz Arena
• MKG ARENA, SL
• Moses Mabhida Stadium & Precinct
• Munster Rugby
• NAC Breda
• National Hockey League
• NCR Hospitality – Quest
• New Economy Manchester
• NFL Miami Dolphins
• O2 Arena – Prague
• Ohio University
• OnGoal LLC & Sporting Club
• PACIFA decision
• PARIS Saint-Germain
• PFC Levski ltd
• PL.2012+ Sp. z o.o.
• Populous
• Premier League

Another break as a reality check – and book your seat!

• proAV
• Procurement Plus
• Quest International
• Reading Football Club
• Real Madrid C.F.
• Real Wireless Ltd
• Repucom
• RFU
• Rightreal
• Rugby Football Union
• Rugby League World Cup 2013
• Rugby Travel & Hospitality Limited
• San Francisco 49ers
• SAP (UK) Limited
• SAP AG
• Saracens FC
• Scottish Premier League
• Seattle Sounders
• Signature Systems Europe Limited
• Signature Systems Group, LLC.
• SKIDATA
• SMG Europe
• SMG Europe- Manchester Arena
• SMG Insight
• Sound Technology Ltd
• Sport Lisboa e Benfica
• SPORT+MARKT AG
• Sporting Innovations
• Sportklub Niederoesterreich St Polten
• Sports Economics LLC
• Sports Stadia Management Board
• SportsEnt – Sports & Entertainment (UK) Ltd
• Spotless
• St. Helens R.F.C.
• Stadion Dresden
• Stadion Letzigrund
• Stadium Consultants Limited
• Stadium MK
• Stechert Stahlrohrmöbel GmbH
• Stevens & Associates
• Sunderland AFC
• Sunrise Sports & Entertainment
• Tapcrowd
• Tennis Australia
• The Aspire Sport Marketing Group
• The Circle Agency
• The Compass Group UK and Ireland
• The Fan Experience Company
• The Football Association
• The Football Association of Norway
• The Football League
• The Lindley Group
• The Madison Square Garden Company
• The O2
• The Product People International Pty Ltd
• The Russell Partnership
• The Stadium Consultancy BV
• The Tess Group
• The Ticket Factory
• TheStadiumBusiness Summit
• Thorn Lighting
• TIXADO Ticketservice GmbH
• Toshiba Information Systems (UK) Ltd
• Tottenham Hotspur FC
• Triple Jump Technologies
• Tripleplay Services
• Two Circles
• Ungerboeck Systems Int. GmbH
• University of Ulster
• VfL Wolfsburg Fußball GmbH
• Videoton FC
• Wales Millennium Centre
• Warwick Arts Centre
• Wembley National Stadium Ltd
• Wire and Sky Ltd
• ZAO VTB Arena Park

and the list keeps growing every hour!

Don’t miss this year’s essential meeting of the global stadium business community – BOOK NOW!

SKIDATA, one of the global leading providers of access management, is going to ensure the most modern access technology in the Maracana Stadium. The sporting and concert event venue, which is located in the Brazilian metropolis Rio de Janeiro, was opened in 1950. Currently it is being rebuilt and modernized for the upcoming Football World Cup 2014 and the Summer Olympics 2016.

SKIDATA will be exhibiting at TheStadiumBusiness Summit 2013 – Pod 127

Maracana Stadium

SKIDATA will play another big part in a major football event. Ever since the European Football Championship in Portugal in 2004 and the World Football Championship in Germany in 2006, at least 50% of these event venues have been relying on SKIDATA access systems.

Approximately 670,000 of the 1.2 million visitors at the European Championship 2012, in Poland and the Ukraine, passed the turnstiles of the access expert.

Besides the Football World Cup, the Maracana Stadium is also meant to be the central Olympic stadium for the Summer Olympics 2016 and the Summer Paralympics 2016. The company are looking forward to the tough task ahead:

“We are very happy to equip this very prestigious project in Brazil with the latest access technology as well as with the corresponding software. Access management in Maracana Stadium, the biggest stadium in the world, is especially complex – in terms of technology and organisation. It gives SKIDATA the opportunity to demonstrate its expertise and know-how once again.”

Besides the Maracana Stadium, SKIDATA is also responsible for the access solution for some other exciting and prestigious stadiums like: Westpac Stadium (Wellington, New Zealand), Juventus Football Club (Turin, Italy) or the Allianz Arena (Munich, Germany).

About SKIDATA

SKIDATA Group is an international leader in the field of access solutions and their management. More than 7,500 SKIDATA installations worldwide in ski resorts, shopping centers, major airports, municipalities, sports stadiums, trade shows, and amusement parks provide secure and reliable access and entry control for people and vehicles.

SKIDATA places great value in providing solutions that are intuitive, easy to use, and secure. The integrated concepts of SKIDATA solutions help clients optimize performance and maximize profits.

SKIDATA Group www.skidata.com belongs to the publicly traded Swiss Kudelski Group www.nagra.com, a leading provider of digital security solutions.

Planning permission had been granted some 8 years previously but, as we know, the stadium-build journey takes a long time – especially if you want to build on land owned by the Ministry of Defence.

Maidstone United was the first English team to build a stadium with 3G artificial turf for three key reasons:

• eliminate the risk of match postponements;
• provide secondary income and community use from pitch hire;
• provide pitch usage for all the club’s youth and community teams.

Maidstone United now heads up a group of professional clubs looking to promote the merits of 3G surfaces called ’3G4US’.

About the speaker:

Oliver Ash is a 55-year-old Economics graduate from St. Andrews University and a Chartered Surveyor. He is co-owner of Maidstone United Football Club and Director and shareholder of CA Brive, a French Second Division Rugby Club and former Heineken Cup winner. He is also Director and shareholder of Goodform, a sports marketing and CRM specialist company.

Over the last 10 years he has been involved in several stadium projects as consultant or developer, including the new Gallagher Stadium in Maidstone, the extension of the Stade Amédée Domenech in Brive and a proposed redevelopment of the historic Stade Colombes near Paris, which staged the 1924 Olympic Games and was used for the film Chariots of Fire.

Oliver and his family also own the Richmond Group, a European property investment company. Richmond was set up in 1999 and has undertaken 250,000m² of commercial investments and developments. The latest project is a 30,000m² shopping centre, Alpha Park, near Versailles, which has just opened.

>>BOOK YOUR PLACE<<

All the information about TheStadiumBusinessSummit 2013, Fan Experience Forum 2013 and Premium Seat Seminar 2013 is now available at the touch of a button. You can start planning for Manchester now!

Prior to the event TheStadiumBiz Mobile App will allow you to:

• View the exhibitors;
• Schedule seminars with reminders;
• Explore the interactive floor plan;
• Manage your own programme;
• View the latest industry news;
• Ask questions.

During the event TheStadiumBiz Mobile App will allow you to:

• Network with attendees;
• Follow live Tweets in session;
• View live event updates and more…

A full list of attendees will be available to view on the App two weeks ahead of the event. A login name and password will be sent out to delegates, allowing access to this module.

DIGITAL PARTNER  - AGILYSYS

Business Development Director EMEA, Trevor Roberts of Agilysys is delighted to partner TheStadiumBusiness Summit.

“TheStadiumBusiness Summit 2013 offers Agilysys a niche platform from which to promote & network with industry peers within a relaxed environment. The Mobile App is an excellent addition for the sponsor and delegate experience, emphasising the value of product information, industry news and networking capability. Agilysys are delighted to be partnering with SBS and supporting the app innovation.”

Beat the half time rush….

We would also like to take this opportunity to introduce an Agilysys product featuring on the App called Qjacker.

Qjacker offers a convenient web and smart phone pre-order solution for sports and entertainment venues which allows fans to collect  their snacks and drinks avoiding lengthy concession stand queues, allowing more time to enjoy the action.

Meet the Qjacker team at  Pod 119. For more information click here.

About the App

TheStadiumBiz Mobile App has been designed by our partners, Tap Crowd, who offer two unique solutions: the App Creator to build Mobile Apps for Events and a Mobile Marketing Platform for mobile analytics, user profiling and campaign management. For more information click here.

Digital Marketing Manager, Jonathan Cox of TheStadiumBusiness Summit is expecting the Mobile App to be a fantastic addition to the 2013 Summit.

“We used similar technology at our Ticket Technology Forum in London back in March. It was a huge success with over 80% of delegates downloading the App. We feel the developments we have made ahead of TheStadiumBusiness Summit 2013 will lead to greater networking opportunities, enable interactive activities during seminars and enhance the overall experience for all involved. I can’t wait for Manchester now.”

In a quickfire format, the project executives reveal what’s special about their ‘new stadium business’. Featured projects and expert speakers include:

• The New Adelaide Oval, Australia: Andrew Daniels, CEO
• The New National Stadium, Japan: Makoto Fujiwara,Vice President, Japan Sports Council, Japan
• Kerala Stadium: Ram Walase, CEO, IL&FS Township & Urban Assets Ltd, India
• Kerala Stadium: K Shashidhar, Business Development, IL&FS Urban Infrastructure, India
• Singapore Sports Hub: Greg Gillin, Senior Director, National Stadium
• Allianz Riviera Stadium, Nice, France: Xavier Lortat-Jacob, CEO

Click here for the full programme

Mandy Shaw and Kirsty Irvine from Wembley Stadium Consultancy will be pleased to tell you all about their work at  Pod 121.

A business card draw will also take place providing an opportunity for a few lucky winners to experience an event at Wembley Stadium 2013! 

Ensure you are in the draw and join the owners, the operators and the developers of the world’s leading stadiums, arenas and major sport venues, only at TheStadiumBusiness Summit 2013…

Also from Wembley Stadium we are pleased to announce Managing Director, Roger Maslin, as a guest speaker on Day One of the international conference programme, to explain how the world’s greatest stadium is planning for the future…

Find out more here…

Milton Keynes Dons FC was launched in 2004 and we are delighted to announce that Pete Winkelman, Chairman, MK Dons and Managing Director, StadiumMK will be joining TheStadiumBusiness Summit.

For the first three years Milton Keynes Dons FC played its home games on a temporary hockey field before moving into its new home StadiumMK opened by the Queen in 2007 with an initial capacity of 22,000.

The stadium project – which nears completion this year with the addition of a further 8,500 seats – incorporates world- class stadium design to UEFA Elite standards, an integrated hotel, conference facilities and a 5,000 capacity concert arena and event space (opening in December).

Our guest speaker Pete Winkelman will be drawing on a decade of development challenges and outline the key factors for a sustainable sports business in a new market.

About the speaker:

After moving to Milton Keynes in 1993, Pete established Great Linford Manor as one of Europe’s leading residential recording studios.

Inspired by the footballing exploits of his son Pete has worked tirelessly with the public and private sectors to deliver the new city’s 30-year ambition to host professional league football and develop a landmark multi-purpose sports and spectators events complex.

>>BOOK HERE<<

NV Arena, new home of SKN St Pölten sports club Austria opened last summer. Michael Hatz, Head of Marketing & Events Leader, Sportklub Niederösterreich St. Pölten, Austria will be sharing his experiences as NV Arena has set new standards in sustainable, family-friendly stadium design.

Built at a cost of €27.5m, the 8,000 capacity stadium features a cycle park (for over 500 bicycles) and a circular wooden roof, covered in 15,000m2 of photovoltaics (>300,000kWh per year) with rainwater harvesting.

The 800-seat family section has its own entrance, with children’s creche, pram storage, play areas and TV rooms.

About the speaker

Michael Hatz is a former professional football player. Michael now leads the sales and marketing for the NV Arena and SKN St Pölten.

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