SPEAKER PREVIEW: Trends in stadia development & commercialization – what can Italy learn from European football clubs?
Tuesday, April 03, 2012
KPMG’s European Stadium Insight 2011 report highlights the pivotal role played by the development and commercialization of European sports stadia in driving the commercial success of the associated football clubs. At TheStadiumBusiness Summit 2012, KPMG’s Andrea Sartori will offer delegates a first-hand account of the report’s key findings, asking in particular; what can Italy learn from the rest of Europe?
The KPMG Sports Advisory team released its European Stadium Insight 2011 report in September last year.
The report, available to download here, benchmarks the matchday revenue generation of European football stadia through a number of key business ratios, as well as reviewing recent trends in stadium development, construction costs and financing arrangements.
And this May, Andrea Sartori, Partner of KPMG Sports Advisory, will join the international speaking line-up at TheStadiumBusiness Summit to offer insights for owners, operators, developers and public authorities concerning the business aspects of stadium development and commercialization – with a particular focus on the lessons for the Italian stadium sector.
“The European Stadium Insight explores the role of stadia in explaining the varying successes of clubs in generating matchday revenues,” explains Sartori.
“At TheStadiumBusiness Summit, we will examine how top European clubs utilize their stadia, as well as highlighting the importance of the stadium design being closely aligned with the local market demand and preferences.”
It has been well documented that Italy’s stadium sector has been falling behind the rest of Europe over the last few decades. However, after the success of Juventus FC’s new stadium, this great footballing nation is determined to rebuild its underwhelming and underperforming infrastructure and catch up with their European counterparts.
“Our presentation will examine what Italian clubs can learn from the successful experience of privately-owned stadia in other European countries,” continues Sartori.
“We look forward to meeting with and learning from the delegates of TheStadiumBusiness Summit 2012 in Turin this May.”
To download a copy of the European Stadium Insight 2011 report, visit the KPMG site here.
Andrea Sartori, Partner, KPMG Sports Advisory, joins the speaking line-up for Day 1 of TheStadiumBusiness Summit, as part of Session 2: Italy – The New Frontier. (Download the full speaking line up here).
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About the speaker: Andrea Sartori joined KPMG in 1994 following graduation from Bocconi University in Milan. Andrea became a Partner of the firm in 2004 and has 17-year consulting experience with KPMG. During his career he has taken part in over 125 sport-related real estate development engagements in fields of football, golf, rugby, motorsports and winter sport in over 25 countries.
Amongst other responsibilities, Andrea is also the Head of KPMG Real Estate, Leisure and Tourism Practices in Central and Eastern Europe. Football stadia related assignments led by Andrea include two UEFA EURO bids on behalf of the Hungarian Football Association (EURO 2008 and EURO 2012, jointly with Croatia), the feasibility study and economic impact assessment of the new football stadium of the Hearts FC in Edinburgh , the feasibility study for the redevelopment of the national stadium in Tirana, Albania. Andrea also initiated the “European Stadium Insight 2011”, a KPMG study highlighting the role played by the development and commercialization of European football stadia in driving the commercial success of football clubs. Currently, Andrea is also working on behalf of FIFA on the preparation of educational material related to the development process of stadia.
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