In 2017 the Summit hosted 350+ world-class delegates from around the world. These are the people who own, operate and develop the world’s best stadium, arena and sports venue businesses.
TheStadiumBusiness Summit is the world’s leading meeting for the owners, operators and developers of stadiums, arenas and sport venues. But who actually comes to the Summit?
- Owners, operators and investors in sports stadia;
- City Councils / Municipalities / Regional Agencies (mayors, economic development, sports / recreation / leisure, arts / culture & tourism departments);
- Sports Federations, Sports Clubs (professional and amateur), governing bodies, sports event bid committees, sports tourism officials etc;
- National and regional Sports bodies;
- Events / Sponsors / Rightsholders;
- Architects / engineers / constructors;
- Product & service suppliers to the sports venue sector.
Each year we assemble a world-class speaker line up of those who are disrupting the industry to share, debate, discuss and decide the future of our business.
Our 2017 Speakers
Stadium Director Croke Park Stadium
Stadium Director, Croke Park Stadium
Chief Operating Officer Minnesota Vikings, USA
Chief Operating Officer, Minnesota Vikings, USA
Kevin Warren is Chief Operating Officer of the Minnesota Vikings and in 2017 enters his 19th NFL season and 13th with the Vikings. Warren is the highest-ranking African-American executive working on the business side for a team in the NFL and the first African-American COO in NFL history.
Warren earned his bachelor’s in business administration from Grand Canyon University, his MBA from Arizona State University, and his Juris Doctorate degree from the University of Notre Dame School of Law. Warren places a priority on civic leadership, serves on several boards and has been recognized for his leadership in both business and charitable communities.
CEO and Secretary General Canadian Olympic Committee (COC), Canada
CEO and Secretary General, Canadian Olympic Committee (COC), Canada
With more than 20 years of experience in the elite echelons of the sports industry, Christopher Overholt has established himself as a leading and trusted voice in the sporting and business worlds. Christopher joined the Canadian Olympic Committee (COC) in 2010 as Chief Executive Officer and since then has helped the organisation achieve unprecedented growth in all areas of its commercial operations. Reporting to the COC’s Board of Directors, Christopher is also tasked with oversight and accountability for the Olympic Movement in Canada, all COC National Sport Development programs, and its Olympic Games preparation and event operations. He leads all aspects of the COC’s commercial enterprise, including: finance, human resources, sales and marketing. He works closely with the COC’s 52 National Sports Federations to provide the tools they need to develop the next generation of Olympians.
With an extensive background in sports sales and marketing in the United States and Canada, Christopher’s business expertise is matched by his dedicated team leadership. Through his 25 years in business, he has led day-to-day business development strategy for a number of organisations, partnering with some of the world’s biggest companies to leverage their brands and properties. Prior to joining the COC, he served as VP and CMO for the Miami Dolphins, where from 2006 to 2010, he reported to the CEO and served as senior business executive responsible for sales and partnership sales. Before moving to Miami, he acted as the Executive Vice-President of Business Operations and CMO with the Florida Panthers. Christopher’s career in the sports industry began with Maple Leaf Sports & Entertainment in 1996, where he spent seven years delivering industry-leading results for the Toronto Maple Leafs and the Toronto Raptors.
Head of Hospitality Sales & Operations Formula E, UK
Head of Hospitality Sales & Operations, Formula E, UK
Charlene is leading the charge delivering Formula e’s premium events across the globe. Prior to her position at Formula e, Charlene spent 4 years with AEG Europe as Hospitality Director providing strategic plans, proposals and fulfilment for their European Live tours ranging from Justin Bieber, Alicia Keys to Bon Jovi and The Who.
Charlene was also integral for the concept and delivery of the Barclaycard presents BST Hyde Park summer concerts which now in their 5th year and have become a staple of the London summer festival calendar. Arsenal Football Club is where her story began, working her way into a full time position, eventually becoming a key member of the team taking the Arsenal Hospitality proposition from Highbury to Emirates Stadium.
Vice President, Partnership Activation & Special Projects Minnesota Vikings, USA
Vice President, Partnership Activation & Special Projects, Minnesota Vikings, USA
Tanya Dreesen is currently in her 9th season as a prominent member of the Minnesota Vikings. As Vice President of Partnership Activation and Special Projects, she collaborates on team and U.S. Bank Stadium presentations, and community relationships. She is responsible for the team that activates all sponsorships, including naming rights and new Founding Partnerships.
Tanya provides support on critical new team initiatives such as the International Series games in London, the successful 2018 Super Bowl LII bid and the latest new 200-acre practice facility design and construction. Tanya led the development and curation of U.S. Bank Stadium’s art collection, as well as the buildout of the Vikings Voyage experiential fan destination and the design of the stadium’s iconic Legacy Ship sculpture. She also oversaw a revenue-producing fan paver program and is charged with integrating all sponsor branding throughout the stadium.
Prior to joining the Vikings, Tanya served as Vice President of Marketing and Major Accounts for the Denver Post and Rocky Mountain News, activating Founding Partner roles for the Colorado Rockies and exclusive category sponsorships of the Denver Broncos, Colorado Wild and Denver Nuggets. Prior to Denver, Tanya led the Major Accounts Advertising Department for the Minneapolis Star Tribune.
Born in Toronto, Canada, Tanya began her career at The Toronto Sun as a member of the special projects team, which marketed and supported the launch of the Toronto Raptors NBA team. She was then recruited to a director position with Canada’s largest daily newspaper, The Toronto Star, where she led sponsorships for events, art and sports partnerships, including the Toronto Blue Jays, across all media properties.
Tanya graduated with honors with a speciality in Advertising/Marketing from Canada’s Sheridan College. She was a three-time medalist in the Edmonton World Master Games for Rowing and has competed at the World Rowing (FISA) International level in Boston and Montreal Canada.
Chief Executive Sports Ground Safety Authority, United Kingdom
Chief Executive, Sports Ground Safety Authority, United Kingdom
In addition to fulfilling a statutory duty to regulate safety at 94 football grounds within the UK, the Sports Grounds Safety Authority sets spectator standards that are adopted around the world. The SGSA provides consulting, inspection and training services to governments, international sporting bodies, organising committees and individual venues who want to design, build, and manage sporting venues that demonstrate world-class safety standards.
Karen has a broad range of experience delivering Government priorities in both policy and operational environments. Prior to joining the SGSA Karen led immigration teams at the Home Office and has held a number of positions at the Department for Transport including developing transport plans for the London 2012 Olympic and Paralympic Games.
CEO Adelaide Oval
CEO, Adelaide Oval
Andrew Daniels is the Chief Executive Officer of the Adelaide Oval SMA Ltd – the organisation responsible for the management of the South Australia’s iconic Adelaide Oval.
The Adelaide Oval, a world-class, multi-purpose, 50-thousand seat stadium hosts Australian Rules Football, domestic and international cricket, rugby, football, major concerts and events, including arts, adrenalin, community, functions and more. Additionally Adelaide Oval is a significant contributor to South Australia’s tourism cache with the award winning RoofClimb adventure, an outstanding food and wine experience at the Hill of Grace Restaurant and behind the scenes tours of the stadium.
Aside from attracting over 1.6 million visitors each year, Adelaide Oval has generated unforeseen social benefits for South Australia and its people. Winner of no fewer than 37 major awards in the past three years, it has become a source of pride – South Australia’s beacon to the world.
Andrew has more than 25 years of experience in major projects and event management in Australia, including roles as the Chief Executive of the Motor Accident Board, Chief Executive of the South Australian Motor Sports Board, General Manager of Australian Major Events, Commercial Manager of the South Australian Tourism Commission and Deputy Chief Executive of the Australian Formula One Grand Prix Board.
Director of Hospitality Tottenham Hotspur, UK
Director of Hospitality, Tottenham Hotspur, UK
Andy is responsible for developing and implementing the commercial strategy to drive the Premium Sales department forward. He is also responsible for re-writing a best in class fan experience, and managing the transition from existing stadium operation, to a year away, to new stadium operations.
Andy has been instrumental in designing a programme of products for the premium and public areas of the new stadium to enhance the match day experience for all visitors. Andy was previously Vice President for International Management Group (IMG), where Andy was responsible for developing and delivering the commercial strategy for Club Wembley, at Wembley National Stadium, delivering $1 billion in Premium Sales income.
Community & Public Affairs Croke Park, Ireland
Community & Public Affairs, Croke Park, Ireland
Born & raised in Drumcondra – just a stone’s throw away from the stadium, Croke Park’s Community & Public Affairs Officer, Julianne Savage knows and loves the area she now represents in her role. The locality around Croke Park is home to approximately 67,000 people who all live within 1.5km of the stadium. With local schools boasting enrolments of children from up to thirty-five different countries across the world, Croke Park’s community area is not just home to many proud generations of ‘Northsiders’ but also to many of Dublin city’s newest residents.
Bringing nearly two decades of international communications and engagement experience to the position in Croke Park, community relations have been transformed in the stadium since Julianne’s appointment in late 2013. The creation of new community gain initiatives and the introduction of the Croke Park Community Team in 2014, an event day team which comprises entirely of local residents, heralded a new ethos within the stadium for building stronger community relations.
Levels of constructive engagement between the stadium and the local community have increased significantly over the last three years and the recent announcement of the stadium’s role to partner with Dublin City Council to regenerate one of the most disadvantaged neighbourhoods closest to the stadium, re-affirms the stadium’s long-term vision for, and commitment to, its local community area.
COO Seattle Sounders, USA
COO, Seattle Sounders, USA
Bart works closely with ticket sales, corporate partnerships, community outreach, game entertainment, public relations and the marketing of the team. He acts as liaison between supporters groups and the club, and serves as Director of the Sounders FC Alliance, made up of 32,000 season ticket holders.
He is also a frequent speaker, having travelled to Australia, England and throughout the US talking to audiences about the Sounders brand and organisation. Previously, he worked as Director of Communications for a dot com company, the Director of Business Operations for NASCAR team, and as publicist for former Major League Baseball player, Brett Butler.
Oversight Board Member / Managing Director - Ireland Ireland 2023 / Goldman Sachs
Oversight Board Member / Managing Director - Ireland, Ireland 2023 / Goldman Sachs
Hugo MacNeil, Ireland 2023 Oversight Board Member, Managing Director Ireland at Goldman Sachs and Ireland ex-international Player
Hugo is a member of the Bid Oversight Committee for Ireland’s bid to host the 2023 Rugby World Cup. He previously was Chairman of a Working Group that produced a report for the Governments in Dublin and Belfast recommending that Ireland should bid. He is Managing Director of Goldman Sachs investment banking business in Ireland and formerly worked for the Boston Consulting Group in London.
He is Chairman of the British Irish Association and a former Chairman of the Ireland Funds. He was educated at Blackrock College, Trinity College Dublin and Oxford University. He represented Ireland between 1981-1988 and toured with the 1983 British and Irish Lions.
Director of Facilities Crusaders FC, United Kingdom
Director of Facilities, Crusaders FC, United Kingdom
Crusaders have taken a ten year journey from relegation and deep indebtedness to financial and sporting health as a supporter run and community orientated club. Mark is a leading trade unionist with the Association of Teachers & Lecturers, previously chaired the NI Association of Citizens Advice Bureaux, served as an elected local councillor and was National Executive of the (Irish) Labour Party. He is married with two children and is a Trustee of Monkstown Boxing Club.
Head of Events Vfl Wolfsburg, Germany
Head of Events, Vfl Wolfsburg, Germany
Christian spent six years in the position of Deputy Marketing Manager at German Bundesliga Club, 1. FSV Mainz 05, Mainz 05. Since May 2008, he moved on to become Head of Events at Vfl Wolfsburg, responsible for all business events, club events (including season opening celebrations and champions celebration), as well as all matchday entertainment and events for the club. We are delighted to welcome Christian to the #SBS17 speaker lineup in Dublin.
CEO Irish Football Association, United Kingdom
CEO, Irish Football Association, United Kingdom
Patrick has been CEO of the Irish Football Association since August 2009. In that time the Association has developed well on a number of fronts, particularly improving in the areas of governance, strategy and structure, and of course qualifying for UEFA Euro 2016 after a gap of 30 years.
In this role, Patrick was also responsible for the £38 million rebuild of the National Football Stadium at Windsor Park, which opened in October 2016. Patrick is also a director of the Association’s subsidiary stadium management company and a trustee of its charitable arm, the IFA Foundation.
Prior to joining the Association, Patrick was CEO at both Macclesfield Town and Notts County Football Clubs. Before moving into the football industry, Patrick worked in the global payment cards industry for many years, with roles at Capital One, MasterCard and American Express.
Vice President – International FELD Motor Sports, Sweden
Vice President – International, FELD Motor Sports, Sweden
Magnus Danielsson serves as Vice President – International for Feld Motor Sports, a division of Feld Entertainment a worldwide leader in producing live family entertainment. Productions include Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, Disney On Ice, and Marvel Universe LIVE! His responsibilities include the development of international tours and events, routing, media relations, and creating new business opportunities. Danielsson’s efforts resulted in the first tours of Monster Jam in the Middle East and Australia, and the expansion of the European tour dates. Before joining Feld, he served as President of Touring Exhibitions, developing and touring ABBAWORLD around the globe. Previously, he acted as Marketing Director for Live Nation Scandinavia.
Finance Controller Lancashire County Cricket Club, UK
Finance Controller, Lancashire County Cricket Club, UK
Sitting within the heart of Lancashire County Cricket Club, Rhian is an experienced financial professional, holding the vital position of Finance Controller. A qualified ACCA professional, not only tasked with managing the clubs financials, Rhian is currently implementing a workforce management system to drive labour efficiencies, and maximise event margins.
Having worked at Lancashire County Cricket Club for 15 years, she truly understands the complexities and intricacies of managing the finances of an international sports club and events venue, having overseen the transformation and redevelopment of the club, including the construction of the new Hilton Garden Inn Emirates Old Trafford.
Director KSS Design Group, UK
Director, KSS Design Group, UK
Andy is a founder director of KSS and major creative force within the practice giving lead design direction on a number of KSS’ major projects. His main role is to ensure the clients’ needs are met and to lead the strategic and operational guidance to the client and consultant team. He consistently leads several of KSS’ major projects in the sports sector and is a global ambassador for KSS at conferences. He brings enormous experience and analytical depth to every project he is involved in, and is widely respected by clients and consultants alike.
Executive Vice President & Cheif Marketing Officer Minnesota Vikings, USA
Executive Vice President & Cheif Marketing Officer, Minnesota Vikings, USA
In his 17th season (2017) with the Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. He leads the team’s Corporate & Technology Partnerships, Ticket Sales & Operations, Partnerships Activation & Special Projects, Corporate Development & Guest Relations, Content & Production and Marketing & Fan Development departments.
LaCroix’s sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2017 to rave reviews. LaCroix earned his bachelor’s degree at the University of Iowa and his master’s at Western Illinois University.
Commercial Manager Stena Line Belfast Giants, United Kingdom
Commercial Manager, Stena Line Belfast Giants, United Kingdom
The 2016/17 Season will be the 16th year of Mark’s involvement behind the scenes with the Stena Line Belfast Giants. He has a Bachelors Degree in Marketing from Ulster University having graduated with Honours.
Mark leads all of the Giants Commercial partnerships as well as all Communications and manages content on the official website and social media channels.
Head of IT West Ham United FC, UK
Head of IT, West Ham United FC, UK
With its move to London Stadium, West Ham FC is enjoying the benefits of the youngest stadium in the Premier League. How did the club plan its IT infrastructure as the team transitioned from Upton Park to the new facilities of a post-Olympic stadium.
With 12 years of experience in the stadium industry, Mike has now worked across 11 major venues and on two stadium migrations; Arsenal from Highbury to Emirates Stadium and West Ham United from Upton Park to London Stadium, where he is now permanently employed as Head of IT. He’ll be speaking on stadium transformation and the technology powering West Ham United on and off the field from a match day perspective.
Sustainability & Deputy Stadium Safety Officer Croke Park, Ireland
Sustainability & Deputy Stadium Safety Officer, Croke Park, Ireland
Martha has been promoting, developing and facilitating sustainability in Croke Park since 2013. In that short period of time, she has built an impressive record of sustainability achievements in one of Europe’s largest stadiums whilst at the same time shaping the future vision for sustainability within the GAA. Martha holds an honours degree in Chemicals Sciences and a Masters in Environmental, Health and Safety Management.
Croke Park: home of Gaelic Games & mecca to GAA fans across the world, welcomes over 1.5 million visitors each year is a long-established leader in sustainability. Having already become one of the first stadiums in Ireland & the UK to secure both ISO14001 and ISO 20121 standards in 2012, Croke Park become the first stadium in the world to become certificated to ISO 14001:2015 in April 2016.
President IMP (Race of Champions), USA
President, IMP (Race of Champions), USA
In 1988 Fredrik envisioned and founded an annual competition that would bring together the world’s best drivers to compete head-to-head in identical cars. Today the Race Of Champions (ROC) is recognised as a major global sports property influencing audiences through its uniquely intense competition and an annual roster of drivers that represent the very best of racing.
A native of Sweden—and a sports agent and journalist by trade—Fredrik continues to bring ROC to the world’s most important international markets and sports venues including London’s Olympic stadium and Wembley stadium, Birds Nest Olympic stadium in Beijing, Stade de France in Paris and Marlins Park in Miami.
Fan Engagement Manager Everton FC, UK
Fan Engagement Manager, Everton FC, UK
Starting in the Club’s Fan Centre in 2005, Christine has worked in a number of fan facing roles at her childhood club. Christine’s role sees her manage a team that has responsibility for proactive fan-led engagement with the Everton fanbase, with a key role in making special memories for Evertonians by setting up participation activities which bring supporters closer to their club.
The Engagement Team is responsible for managing the affiliation and engagement with Everton’s Supporters Club network, which has over 10,000 members around the world, and helping Everton’s Fans’ Forum facilitate their ideas as well as collating feedback. Recent focus has been on delivering the Club’s youth engagement strategy spearheaded by the first Junior Fans’ Forum and a Junior School Supporters Club initiative which brings young fans closer to their heroes.
Architect, Senior Partner L35, Spain
Architect, Senior Partner, L35, Spain
Real Madrid’s €400m makeover of the Bernabéu is one of the industry’s most anticipated future venues. We welcome project architects from L35 sharing insights into the prestigious development
Joining L35 in 2004, Alejandro contributed his experience in a wide range of complex projects ranging from institutional buildings to workspaces and renovation of historic monuments. Ever since, he has led large and complex projects in Spain and Central Europe, such as the Tractorul complex in Romania or the Sofia Ring master plan in Bulgaria. He is the team leader for the refurbishment of the Santiago Bernabeu stadium, after L35 won an international competition in 2012 together with GMP Architekten and RIbas&RIbas.
Architect, Senior Partner L35, Spain
Architect, Senior Partner, L35, Spain
Real Madrid’s €400m makeover of the Bernabéu is one of the industry’s most anticipated future venues. We welcome project architects from L35 sharing insights into the prestigious development.
Strongly focused on design, mixed use and urban integration, Ernesto supervises the activity of L35 in Europe, the Middle East and India with projects of all kinds in a dozen countries, and co-directs the Design Innovation department – an internal think-tank to foster creative exchange among L35 architects and with professionals from other venues. He participates regularly as a speaker and representative in different forums such as ICSC, MIPIM, MAPIC, IE and LAI.
Head of Technology Ashton Gate Stadium, UK
Head of Technology, Ashton Gate Stadium, UK
Paul’s focus is on delivering a connected stadium for the umbrella of sports under Bristol Sport for ticketing, fan apps, security, systems and data integration and the network that facilitates all of these. Paul’s background comes from a project management perspective working on large programmes such as npfit @ NHS, Royal mail’s horizon and EDFs flagship Voyages programme.
With a focus on Open platforms and customer experience, we are on a journey to enrich the fan experience whilst also catering for the needs of diverse events 365 days a year.
Principal Deloitte Sports Consulting, US
Principal, Deloitte Sports Consulting, US
Pete Giorgio is the leader of Deloitte’s U.S. Sports Consulting practice. He serves a variety of clients including the USGA, USTA, USOC, and others helping them in a number of areas including customer strategy, growth strategy, innovation, technology, and organization excellence. Pete joined Deloitte after spending time with multiple IT strategy and development consulting firms as well as the U.S. Air Force. Pete earned a B.A. in Computer Science from Amherst College where he was a four year varsity basketball player. Pete spends his “spare” time coaching youth basketball, fishing, cooking, pretending to still be competitive in various men’s basketball leagues, and digging holes in golf courses with his four iron.
Attending a sporting event is no longer just about the sightlines, seat widths, or concessions. The sports industry is moving toward a new model in which the stadium is a technological and commercial platform. While the platform concept requires an organisational and operational mindset shift for teams and stadium operators, organisations that embrace it in stadium design, construction, and operation will be in the vanguard of offering their fans the best experience in the stadium of the future. The speaker will outline five key implications that are vitial when your organisation is evaluating how to leverage each level of the technology “stack” for its stadium.
Head of Engagement Everton FC, UK
Head of Engagement, Everton FC, UK
Scott has evolved and developed a host of fan-focused solutions during his time with the Blues, helping Everton to become the first club to launch a podcast and the first Premier League club to host an app on both ios and Android platforms.
In 2014 he became the Club’s Head of Content and has overseen a series of high-profile engagement initiatives that have supported and amplified the Club’s values. A Club focused on family values and support for the community, the work of the Engagement department at Everton is delivered by the PR team, Digital team and Fan Engagement team.
The combined objective of each of the teams within Scott’s department is to grow the fanbase and grow loyalty through PR output, digital activity across the club’s platforms and direct engagement with key fan groups.
Chief Technology Officer GAA, Ireland
Chief Technology Officer, GAA, Ireland
Tomás is the Chief Information Officer for the GAA and is responsible for delivering the operational and strategic IT objectives of the Association, including Croke Park stadium. A DCU graduate, Tomas joined the GAA in March 2015 from PwC where he worked in the Advisory practice as a Technology Consultant. Tomas previously worked as a Solutions Architect for Allied Irish Banks p.l.c. and as Systems Engineer in the Pharmaceutical sector.
Founder & Managing Director Wide Awake Communication, UK
Founder & Managing Director, Wide Awake Communication, UK
Justin Green is one of the most experienced Communications consultants with over 25 years’ experience across the Entertainment, Marketing and Public Relations Industries. Within such time, Justin has worked with some of the biggest names in the world of entertainment as well as major events including the historic visits of Presidents Obama and Clinton to Ireland, the MTV Europe Music Awards, Electric Picnic, the Special Olympics World Games, and the official Government New Year and Millennium Celebrations. Justin was awarded an ‘Outstanding Contribution Award to the Live Entertainment Industry’ by the Irish Industry earlier this year.
In addition, he has worked with European and International Government Ministers and Departments, European and African Commission representatives and international consumer agencies and global brands.
Head of Corporate Marketing Worldpay, UK
Head of Corporate Marketing, Worldpay, UK
Digital payments overtook cash for the first time in 2015. Cash payments have been in decline for several years and as digital payments become more accessible and importantly more convenient to consumers, you won’t be surprised to know that this decline is expected to continue over the next 10 years. So what’s driving this change? In this presentation we explore the technological impacts (such as contactless), the cost of cash management to businesses, consumer behaviour trends, innovations causing disruption (wearables), as well as a look at businesses which have used digital payments to fuel their success.
Chris has held a variety of leadership roles, within both UK and multinational organisations, including American Express, Accor and Right Management Consultants. He has over 10 years experience in payment marketing, developing and executing winning business strategies. At Worldpay, Chris is responsible for Corporate Marketing, where he heads up the UK Corporate Marketing team.
Strategic Sales Director – Hospitality & Leisure Worldpay UK
Strategic Sales Director – Hospitality & Leisure, Worldpay UK
Richard has held various senior sales roles over the last 14 years, first in telecoms, working for Telefonica and Carphone Warehouse, and now in Payments for Worldpay. Richard works across Hospitality & Leisure verticals focusing on strategic acquisition for Worldpay, championing strategic propositions for Hotels, Travel, Restaurant and Stadia sectors.
Director Time Target, New Zealand/UK
Director, Time Target, New Zealand/UK
Wayne has a wide range of industry knowledge gathered from 25 years’ experience in business across multiple industries. Starting his first business at age 22, Wayne has been an director of businesses including Export Manufacturing, Wholesale Distribution, Multisite Retailing, IT Product Services, Stadia WFM, across New Zealand, Australia, Asia Pacific, United Kingdom and Europe.
Having built 5 successful start-up businesses, Wayne has developed a hands on approach to business development, growing highly skilled teams while creating long term business relationships.
Director Wire and Sky Ltd
Director, Wire and Sky Ltd
Andy is the founder of Wire & Sky, a company that specialises in the creation and operation of Urban Aerial Adventures. Andy and his team won the contract to operate “Up at The O2” the Roofwalk visitor attraction on The O2 Arena in London in 2012. “Up” is currently ranked 18th out of over 1000 visitor attractions in London on TripAdvisor and enjoys over 100,000 visitors per annum.
Andy also works as a consultant helping other venues and architectural firms develop Rooftop Adventures. He has worked with a wide range of large, international organisations, including Network Rail (The Forth Rail Bridge in Edinburgh), Populous Architects, Croke Park, Wembley Stadium and Eiffage (La Grande Arche in Paris) and his client list continues to grow.
Wire & Sky is at the forefront of innovation on city skylines all over the world. Andy’s vision and creative ability combined with his professionalism and leadership, have successfully transformed a revolutionary concept into a fast growing business.
Prior to Wire & Sky, Andy ran a licensed adventure activity company for over 10 years. He also worked as a Disaster Management Consultant (Humanitarian & Commercial) during this time. He is a Retired Army Officer (Major) and an experienced Mountaineer.
Director of Sports Activity Stream, Denmark
Director of Sports, Activity Stream, Denmark
Jacob has recently joint the Icelandic-Danish tech start-up company Activity Stream as Director of Sports, where he is responsible for delivering a software solution to the sports industry by merging best commercial practices in sport with artificial intelligence.
Stay tuned, soon some of you might have an artificial intelligence assistant, which helps you 24/7/365 with marketing, analytics, finance overview etc. When Activity Stream presented an exciting career challenge, Jacob had already worked several years in the industry as Director of Business Development in the Danish FA, where he had the responsibility of analysis-based and data-driven development and marketing. Before joining the Danish FA, Jacob had a background in development, marketing and execution of several major events, such as the EXPO World Exhibition and various UEFA events.
Who will be there
PACIFA decision is a 6-year old European company which creates and develops innovative solutions to help venue Managers in their daily work.
We work in staff optimisation and crowd control and are linked to ticketing, access control and cctv. Our groundbreaking 3D technologies allow reduced operational costs while improving ticketing and hospitality revenues.
We are 20 team-mates fully dedicated to permanently upgrading our existing tools and inventing new ones to always be on the cutting-edge of innovations. Our various origins and partnerships allow us to manage up to 9 languages (French, English, Spanish, Portuguese, Italian, German, Slovakian, Polish and Russian) because our willingness is to be in direct contact with your own managing teams; in order to work closely together in a friendly and collaborative way, instead of being a basic supplier.
Our existing references are our best ambassadors to testify our product works and it is worth the investment!
You can find more information on our website www.pacifa-decision.com or follow us on Twitter @PACIFAdecision.- View Website
3D Digital Venue
3D Digital Venue, powered by MMC, provides Interactive Digital Venue Management Solutions to Sports and Entertainment Venues across the globe.
With our 3D Digital Venue technology platform we design need-based solutions for our clients providing them a robust, precise and interactive recreation of their Venue to deliver greater fan satisfaction, increase season ticket holder renewal rates, activate new channels of digital sponsorship and provide special viewing experiences for prospective VIP buyers.
The primary capabilities of our 3D Digital Venue Platform include: Ticketing3D to Enhance Ticket Sales and Fan Purchase Experience using our interactive 3D Seat Views from all Blocks and Seats; Transfer3D achieve higher renewal rates from season ticket holders by offering 360 degree 3D Views of the seats even before an existing venue is refurbished or a new stadium is built ; Activation3D, an Interactive Environment to activate Measurable Digital Sponsorship by Product Placement inside our 3D Views & VIP3D, to provide world-class Interactive Experience to prospective VIPs and Corporate Clients with fully 3D Customised views of Luxury Suites and Premium Club Hospitality Areas. Our 3D Digital Venue Platform provides you the most complete, interactive and cutting edge Venue Management Solutions.- View Website
Activity Stream is a next-generation intelligence and productivity tool improving daily operations and customer experience by combining Business Activity Monitoring and Operational Intelligence with Enterprise Activity Streams and Data Visualisation, in a unique 4-in-1 solution, helping businesses become truly data-driven.- View Website
Humanforce has managed workforces across stadiums and events centres since 2002, developing our TimeTarget software to be the most advanced WFM solution in the world. Our solution ensures you have the right staff in the right place, at the right time, and solutions include: Employee roster, Availability and Qualifications, Security Check In, Wristband Printing and Biometrics, Integrated Agency Management and Fast Payroll Processing. With TimeTarget software, you take control of your employee wage costs, compliance risk and improve service levels for every event in real time.- View Website
SecuTix is a technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, SecuTix 360°, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, SecuTix manages the yearly sales of 30 million tickets. Among our clients are Opéra National de Paris, UEFA, Centre Pompidou, Aspro Parks, Saracens FRC, Paléo Festival, Musée Picasso Paris and more. A daughter company of the ELCA Group, SecuTix has a local presence in Switzerland, France, Spain, Germany and the UK.- View Website
With over 20 years’ experience, Cedar Packaging is the global market leader in creating brand enhancing ticket and membership packaging for the Sports and Live Entertainment industries. We manage the whole process, from initial creative concepts and computer visuals, through to the production and then global distribution of the finished product.
Custom ticket packaging is a unique and exciting way to engage with your audience, so talk to the Cedar Packaging team today to see what innovation packaging solutions we can create for you.- View Website
Bleep UK PLC, (EST. 1981) offers a wide range of EPOS terminals together with their user-friendly W-BO, Web based Back Office application. Our range satisfies all sectors of the hospitality industry, however small or large. Bleep touch screen terminals have been busting queues at the London Olympics 2012 and now again in Rio 2016, Commonwealth and Pan Am Games, Rugby World Cup 2015 and numerous festivals. Bleep systems have been supplied to over 4,000 customers worldwide. We offer a complete solution from project management to training and maintenance support at the highest industry standards.- View Website
FELD ENTERTAINMENT – MONSTER JAM
With over 350 performances and 4 million fans a year, Monster Jam is the ultimate sports and live entertainment brand. Mixing racing, showmanship and the ultimate fan experience into one incredible, action-packed show, Monster Jam is filling some of the world’s premiere stadiums. As of 2017, Monster Jam has performed in a total of 57 cities across 30 countries and territories outside the United States and continues to win new fans all over the world. The 2018 International Monster Jam tour has stops scheduled in South America, Europe, The Middle East and Asia-Pacific, with more being added each day! Grave Digger, Max-D and Monster Mutt aren’t just household names in the U.S. any longer…- View Website
Headquartered in Belfast, Northern Ireland with offices in New York and throughout the UK, Velocity Worldwide is a global customer engagement and retail marketing specialist with over 20 years in the business of knowing customers and the retailers who serve them. Velocity’s personalisation and insight technology, Darius for Retail, was born out of this specialism. Darius connects sports and music stadiums and arenas, their brands and merchandise, their food and drink concessions, and their fans to deliver relevant, personalised fan experiences that grow business.
Darius enables you to engage fans before, during and after the match or gig. Real-time, integrated and interactive fan engagement like this increases ticket sales, helps retain season ticket sales, and supports and drives brand sponsorship. Crucially, Darius integrates with existing in-stadium technology.
Fans aren’t always just interested with the action on the pitch or on-stage – very often, what’s happening elsewhere in-venue matters just as much. Personalization and real-time features made possible through Darius gives them the experience they want.
The Brands- View Website
Whether club or concert merchandise, big beer brand, or fast-food concession, Darius builds relationships between in-venue retail and fans through personalized, relevant messaging that grows spend across concessions and merchandise stores.
Trusted Worldwide for Integrated technology solutions in sports and entertainment venues.
Our innovative SaaS, hosted and on-premises IT solutions enable stadia and arena, entertainment venues, hotels and resorts, hospitality and foodservice to streamline operations and focus on costs: to increase workforce productivity, enhance guest satisfaction and maximise profitability in multiple areas of operations: complete food and beverage operational management, point-of-sale (static, mobile, online), payments (cashless, contactless, online, queue busting), inventory and procurement, stock control, business intelligence and real-time reporting. Headquartered in Warrington, UK, we are an authorised distributor & reseller of Agilysys products worldwide. Operated directly or through trusted partners in Europe, North America, Middle East and Africa.- View Website
d&b audiotechnik operates internationally in the field of electroacoustics as a manufacturer of high quality loudspeaker systems for speech and music reproduction and sound reinforcement in public places. d&b is one of the industry market leaders by combining technological developments and system integration principles with construction quality and exceptional standards of service and support.
Loudspeaker systems created by d&b are used globally in mobile and installation applications for events such as live concerts, musicals, festivals and corporate events in venues from concert halls to theatres, opera houses and convention centres; gracing everything from the tiniest conference rooms to the largest stadiums.- View Website
Beerjet is a fast pour carbonated drinks dispenser specifically designed to service high demand venues such as stadiums, circuits, race courses, theme parks and festival events. The device can deliver up to 6 pints of beer, cider or spritzer in under 10 seconds, fully audited with virtually no waste. The drink quality and quantity is guaranteed from on-board systems that work with pre-programmed recipes to deliver ice cooled drinks into normal glasses or cups.- View Website
Purchase and lease options are available for 2, 4 and 6 port machines so if you have a thirsty crowd, Beerjet’s the system for you.
Zeetta Networks is a world leader in Open Networking technologies, with pioneering solutions based on Software Defined Networking (SDN) and Network Virtualisation (NV). Our vision is to be the leading facilitator of your Network as a Platform, and one of our key projects centres around stadia and their complex requirements.
Originating from the University of Bristol, Zeetta’s co-founders have been awarded the Charles Kao award (2016) for their pioneering work in SDN. Zeetta’s core technology was developed by the High Performance Group in the University of Bristol as part of European, UK Government, and Industry funded research.- View Website
Sthaler has developed the world’s first match-on-cloud biometric identification platform which will rival conventional payment mechanisms becoming the safest and fastest retail and hospitality payment and loyalty system. Sthaler’s first product, Fingopay, allows individuals to identify themselves, pay for goods or access an event by scanning the unique vein pattern in their fingers. The innovative Finger Vein Authentication technology removes the costs of manufacturing, distributing and managing plastic cards or any other form of identification. All existing cards and loyalty schemes can be linked to a finger, enabling fast, convenient transactions which reduces queues and improves customer experience.
Unlike your fingerprint your finger vein ID can’t be damaged, stolen or forged. Unlike your bank card, it can’t be lost or stolen. Fingopay brings the entire customer journey together, allowing a single view from beginning to end. The individual profiles we create will build rich consumer data profiles so you can reward your fans with relevant, personalised offers and a brand-new way to pay. “We are starting to integrate leading edge Fingopay technology into solutions for Verteda clients, starting with a Premiership football club and then moving into other venues like music arenas”. Matthew Prosser, Sales Director, Verteda- View Website
WiFi SPARK is the leading specialist in public wireless solutions. The company is the owner and developer of the unique SPARK ® Platform which delivers the most flexible, feature-rich and scalable solution for guest-access WiFi on the market today.
WiFi SPARK specialises in WiFi in challenging venues. With customers from the NEC in Birmingham to Queen Elizabeth Olympic Park, and Kingspan Stadium, home of Ulster Rugby, WiFi SPARK has a proven track record of delivering high quality infrastructure deployment and connectivity.
WiFi SPARK offers more than just WiFi, they offer genuine customer engagement and outstanding return on investment opportunities. With the SPARK ® Platform WiFi SPARK delivers a fully branded user engagement portal that offers sponsorship, advertising and data collection . SPARK ® Real-time analytics then yields an immediate return on investment, providing market-leading insights and data feeds to your CRM in real-time.
Come to the marketplace to hear more about WiFi SPARK’s innovative WiFi solutions and to discuss how we can help you to find the optimal WiFi solution for your venue- View Website
Xperiology’s total focus is the global sport, leisure and entertainment sector.
They’re a “boutique agency” operation with offices in Hove (UK) and Cortona (Italy) serving the information needs of the global sports and entertainment sector. Theywork with many of the sector’s leading organisations, providing illuminating ideas in EVENTS, ADVISORY and INTELLIGENCE.
Xperiology also deliver bespoke training and development workshops to help share best practice and shape the next generation of sports and entertainment venue industry executives.- View Website
TheStadiumBusiness Awards recognise leadership, innovation & achievement in the delivery, operation and management of sports facilities globally. Inaugurated in 2010, the Awards are presented each year during TheStadiumBusiness Summit.- View Website
All the latest Stadium Business news, blogs, videos, and up-to-the-minute media coverage from all the leading voices in the Stadium Business industry, all in one place. Curated and brought to you by TheStadiumBusiness Summit.- View Website
What are people saying?
I had a great time and more importantly I learned a great deal. The networking alone was worth the trip but when you add the ability to come back and improve your business…well then you have a real winner
Ron Velazquez Vice President, Ticket Operations, Cleveland Cavaliers
Probably the best place to be on the planet to discuss this exciting industry that we all work in
Paul Sergeant Director, PMY Group
Your conferences are well run, well thought out, and well executed. I’ve been to many, and really appreciate the way you handle yourself. Well done.
Bart Wiley Chief Operating Officer, Seattle Sounders
it is an honour and an amazing opportunity for us being part of such an excellent group of professionals from the industry!
András Katona Head of Marketing, Liberty Stadium
We thoroughly enjoyed ourselves, which isn’t a phrase normally associated with doing events, but it was really good and we have a lot of excellent contacts to follow up on.