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Breaking News: Feld Motor Sports Announce New International Strategic Alliance

Agreement Opens Up Five New Stadiums Around the World for Monster Jam®

Feld Motor Sports®, a division of worldwide live entertainment leader Feld Entertainment Inc, and Lagardère Unlimited Stadium Solutions announced today plans to dramatically expand the number of Lagardere’s stadiums to host Monster Jam® monster truck performances.

Under the agreement, starting in 2016, Feld Motor Sports’ Monster Jam productions will play five Lagardère Unlimited Stadium Solutions venues in four countries, attracting hundreds of thousands of new fans.  The new Monster Jam stadiums are Commerzbank-Arena (Frankfurt, Germany), Arena Castelao (Fortaleza, Brazil), Estadio Independencia (Belo Horizonte, Brazil), Groupama Arena (Budapest, Hungary), as well as the existing engagement at Friends Arena (Stockholm, Sweden).

Meet them at the Summit…

Feld Motor Sports International Vice President, Magnus Danielsson and Patrik Meyer, Head of Lagardère Unlimited Stadium Solutions event division, will both be joining the Entertainment Destinations Session at TheStadiumBusiness Summit 2015 in Barcelona this June.

Creating and delivering a packed calendar of events throughout the year is no easy feat. It’s no longer viable to wait for concert promoters to rent the stadium. The impetus must come from you to proactively seek out new events, to create new content and to utilise the latest technology to encourage your audience out of their armchairs and into your stadium. Learn how Patrik and Magnus are working together to bring the Monster Jam brand to five new stadiums around the world.

More on the agreement…

“We are very excited to be working with Lagardère Unlimited Stadium Solutions to bring Monster Jam to even more fans around the world,” said Feld Motor Sports International Vice President Magnus Danielsson. “Lagardère Unlimited Stadium Solutions’ have the most state-of-the-art stadiums a production could ask for and we know that Monster Jam is going to attract a wide variety of new fans to each venue.  This is the next step in the ongoing international expansion of Monster Jam and demonstrates the global appeal for the Monster Jam brand,” he added.

“Feld Motor Sports is the worldwide leader in producing family-friendly motor sport events and Monster Jam is one of the most exciting spectacles you can see anywhere,” said Patrik Meyer, head of Lagardère Unlimited Stadium Solutions event division. “Our new agreement with Feld Motor Sports will allow us to greatly expand the productions that come to our stadiums and attract a new range of families that might not otherwise come to another event,” he added.

Both companies expect to announce new dates and ticket availability for upcoming Monster Jam productions in the coming months.  With the new stadiums announced today, Monster Jam will expand its international roster of countries to 24.  Each year Monster Jam has over 350 performances for over four million fans around the globe.

Join us at TheStadiumBusiness Summit 2015 and change your stadium business forever! Register here.

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