As we draw to a close in Madrid for another year, we want to take the chance to look back at the key highlights from the second and final day at TheStadiumBusiness Summit.

Tom Gorringe, BHAFC, UK, told us: “The caliber of people on site from within the sporting spectrum is really impressive. It’s important to benchmark yourself and see what the best in the industry are doing”.

We were particularly proud of our stellar speaker line-up, industry-leading sponsors, our new faces, old friends and of course, the SBS team for organising and bringing together the stadium industry under one roof.

The second day of the Summit more than lived up to the previous day’s caliber of content, and we kicked off with Craig Edmondson, Head of Marketing at – arguably the most successful and lucrative leagues in the world – The Premier League. Craig commented on connecting with consumers who may not be interested in football and subsequently engaging and maxmising matchday attendance.

Following the first presentation of the day we then heard from Felix Aguirre, COO of one of the most famous stadiums in the world – Estadio Azteca situated in Mexico. The venue is currently undergoing a five-year US$220m modernisation programme to bring this iconic stadium back to the forefront of the stadium industry. Felix showcased the latest fan engagement techniques, hospitality seating and how they will be adding value to the sponsors and ultimately the fans.

After lunch, where delegates enjoyed a fantastic lunch in The Marketplace with the world’s leading suppliers showcasing their latest solutions, we moved onto a data-centric session focusing on driving value from intepreting data.

Troels Johnsen, Digital Project Manager, Brøndby IF was joined on stage by Einar Sævarsson, CEO, Activity Stream where they discussed how data is playing a key role in their strategic operational decision-making: “Data is your new captain”.

Our closing presentation suitably looked at future venues and what will be happening in years to come. Firstly by one of the world’s most famous clubs – Uruguay’s Club Atlético Peñarol and then by Tampere Hall in Finland.

As we touched down back in the UK we were greeted by messages on social media that confirmed the success of the Summit:

‘Had a great time in Madrid for @stadiumbusiness Summit’ Verteda

‘Thanks for having us @stadiumbusiness, great couple of insightful days & nights!’ Southampton FC

Finally, from everyone here at TheStadiumBusiness we want to say thank you to all of our sponsors, speakers and delegates. We wish you safe journeys home and will see you all next year.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

Over the past decade you have done an incredible job to build this event. A truly international stage...

Jean Christophe Gileta President , Live Stadium

Thanks for putting on another great event. It exceeded expectations – both in terms of the quantity and quality – of conversations over the two days...

Business Development Director Sports and Entertainment, Oracle Hospitality

Another great eventy. Always nice to catch up with the industry – and get all those ideas flowing

Jacob Lauesen Director Brand Marketing & Development, F.C. København

Your conference is the industry benchmark. Any individual working in the industry has the opportunity to take away learnings for their own venue.

Nick Sautner CEO, Eden Park, New Zealand