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Articles

FELD Entertainment – Monster Jam Case Study

By

TheStadiumBusiness | 16 May 2017

1 minute read   

Posted in Articles

In March of 2017, nearly 40,000 enthusiastic fans packed a football stadium to enjoy the excitement of Monster Jam®.

What made this experience different from the over 350 performances Monster Jam presents annually across the United States and around the globe?

These were the first live entertainment events to take place at the King Fahd National Stadium in Riyadh, Saudi Arabia.

READ FULL CASE STUDY

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Posted in Articles

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