Canadian Football League side, The Saskatchewan Roughriders, have announced a partnership with Green 4 Solutions, as they introduce a new fan loyalty program and customer relationship management (CRM) solution.

Fan loyalty means more than it ever has done to the Roughriders as the announcement comes ahead of the 2014 CFL season, which they kick-off on June 14 against new entrants, Ottawa Redblacks.

Technology from Green 4 Solutions will enable the Roughriders’ vision for fan loyalty, whilst providing a back end CRM solution, which will enable the club to utilize powerful data that comes as a result of rewarding transactional behaviours.  

Riders VP Marketing and Business Development, Gregg Sauter said: “We plan to use the CRM and loyalty platform from Green 4 Solutions to reward our fans and enhance their experience with the Roughriders.

“We’re now in the planning phase for the program and are looking to apply loyalty as part of a wider strategy for CRM. Using Green 4’s technology we can better engage with our fans and make use of transactional data to increase our revenues.”

The agreement is not only a marquee moment for the Roughriders, but also for Green 4 as the deal coincides with the opening of the company’s offices in North America.

Green 4 Solutions Business Manager for North America, Paul Gibbons, said: “We’re delighted that the Roughriders have chosen to work with us.

“We have a great product that not only rewards fans, but presents fantastic commercial opportunities for the club. The product has already had proven success in North America and we’re excited to see the technology embraced by the Roughriders.

“We quickly realised that the club has a fanatical following and fans will turn the city green on a match day. Loyalty will compliment this trend and with the new stadium announcement, coupled with Grey cup success, we are very pleased to be associated with the Roughriders.”

See the full story here.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

Over the past decade you have done an incredible job to build this event. A truly international stage...

Jean Christophe Gileta President , Live Stadium

Thanks for putting on another great event. It exceeded expectations – both in terms of the quantity and quality – of conversations over the two days...

Business Development Director Sports and Entertainment, Oracle Hospitality

Another great eventy. Always nice to catch up with the industry – and get all those ideas flowing

Jacob Lauesen Director Brand Marketing & Development, F.C. København

Your conference is the industry benchmark. Any individual working in the industry has the opportunity to take away learnings for their own venue.

Nick Sautner CEO, Eden Park, New Zealand