Ahead of TheStadiumBusiness Summit 2022, Walter Lanosa, General Manager at River Plate, discusses the return of fans in Argentina and the club’s plans to redevelop its El Monumental stadium.
Lanosa joined River Plate in December after spending nine years as chief executive of sustainable energy company Genneia. River Plate is currently carrying out a major renovation project at El Monumental, with plans to transform the venue into the largest football stadium in South America.
TheStadiumBusiness: How is the reopening/return of fans going for River Plate?
Walter Lanosa: In the last three months we introduced more than 30,000 social members, who pay a membership fee every month. Concerning ticketing, after the lockdown, River Plate sold all the tickets put online. We are very happy to see that our fans are ready to follow the team with passion.
TSB: What’s on the roadmap over the next six to 12 months?
WL: Last week we started the remodelling of the stadium to increase its capacity from 72,000 to 81,000 fans and improve a range of services, including new seats, additional hospitality & VIP boxes, parking and more.
We are also working on new ways to improve the fan experience on match days through a fan fest, food and beverages trucks, and games.
TSB: What are you looking forward to most about the Summit?
I would like to learn about new trends and technologies that can provide a more enjoyable experience for our fans.
JOIN WALTER LANOSA – AND HUNDREDS OF COLLEAGUES FROM THE SECTOR – AT THESTADIUMBUSINESS SUMMIT 2022 IN MANCHESTER ON 5-6 JULY. SIGN UP HERE.
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