In a surprise move, NFL’s 49ers announced a major overhaul in the way it provides food and beverage to its season ticketholders – the Member Inclusive Menu (MIM).

As we reported on our news channel, this was a bold, industry-first move by the esteemed San Francisco franchise. Since launch, its members can request – for free – up to four of the most popular food and non-alcoholic menu items at Levi’s Stadium with every order they place via the team app.

At #SBS22 Alison Lu, Business Strategy & Analytics, 49ers will share her thoughts behind the success of the MIM program. She will share with our delegates valuable insights into:

  • How and why the 49ers made the decision to offer this program?
  • What data did the team use to design the Member Inclusive Menu?
  • What has the team learned from the first year of operations; and
  • What considerations you should keep in mind as your stadium considers similar programs?

Join Alison and hundreds of stadium industry executives at The StadiumBusiness Summit in Manchester!


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