In a surprise move, NFL’s 49ers announced a major overhaul in the way it provides food and beverage to its season ticketholders – the Member Inclusive Menu (MIM).
As we reported on our TheStadiumBusiness.com news channel, this was a bold, industry-first move by the esteemed San Francisco franchise. Since launch, its members can request – for free – up to four of the most popular food and non-alcoholic menu items at Levi’s Stadium with every order they place via the team app.
At #SBS22 Alison Lu, Business Strategy & Analytics, 49ers will share her thoughts behind the success of the MIM program. She will share with our delegates valuable insights into:
- How and why the 49ers made the decision to offer this program?
- What data did the team use to design the Member Inclusive Menu?
- What has the team learned from the first year of operations; and
- What considerations you should keep in mind as your stadium considers similar programs?
Join Alison and hundreds of stadium industry executives at The StadiumBusiness Summit in Manchester!
NOT REGISTERED YET? THERE’S STILL TIME! GET IN TOUCH TO BOOK YOUR PASS FOR THIS YEAR’S THESTADIUMBUSINESS SUMMIT!
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