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Session Preview: Case Studies in Fan Experience

With our dedicated Fan Experience Forum now fully incorporated into the main Summit programme for Dublin, we are thrilled to release details of our Fan Experience workshop taking place at Croke Park on Thursday 22 June. Join the debate on Fan Engagement below…

Matchday Production & Engagement

Wolfsburg has been using the latest in LED Lighting and show production systems to wow its fans into a pre-match frenzy. The AV installation – the first of its kind in the Bundesliga – has also helped cut the energy bills!

Introducing Christian Seifert, Head of Events, VfL Wolfsburg-Fußball. Christian spent six years in the position of Deputy Marketing Manager at German Bundesliga Club, 1. FSV Mainz 05. Since May 2008, he moved on to become Head of Events at VfL Wolfsburg, responsible for all business events, club events (including season opening celebrations and champions celebration), as well as all matchday entertainment and events for the club.

Keeping Up With The Best

How do you keep the ‘best fans in the world’ happy? Patrick Nelson, Chief Executive, Irish Football Association will offer insights into how Northern Ireland’s fans have embraced their team at home – at the new National Football Stadium in Belfast – and away.

Patrick has been CEO of the Irish Football Association since August 2009. In that time the Association has developed well on a number of fronts, particularly improving in the areas of governance, strategy and structure, and of course qualifying for UEFA Euro 2016 after a gap of 30 years.

In this role, Patrick was also responsible for the £38 million rebuild of the National Football Stadium at Windsor Park, which opened in October 2016. Patrick is also a director of the Association’s subsidiary stadium management company and a trustee of its charitable arm, the IFA Foundation. Prior to joining the Association, Patrick was CEO at both Macclesfield Town and Notts County Football Clubs. Before moving into the football industry, Patrick worked in the global payment cards industry for many years, with roles at Capital One, MasterCard and American Express.

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Everton FC is underway with its new stadium plans but for now the team must make the most of Goodison Park. Enter Everton’s Fan Engagement team to explain how…

Scott McLeod, Head of Engagement, Everton FC

Scott has evolved and developed a host of fan-focused solutions during his time with the Blues, helping Everton to become the first club to launch a podcast and the first Premier League club to host an app on both ios and Android platforms. In 2014 he became the Club’s Head of Content and has overseen a series of high-profile engagement initiatives that have supported and amplified the Club’s values. A Club focused on family values and support for the community, the work of the Engagement department at Everton is delivered by the PR team, Digital team and Fan Engagement team. The combined objective of each of the teams within Scott’s department is to grow the fanbase and grow loyalty through PR output, digital activity across the club’s platforms and direct engagement with key fan groups.

Christine Prior, Fan Engagement Manager, Everton FC

Starting in the Club’s Fan Centre in 2005, Christine has worked in a number of fan facing roles at her childhood club. Christine’s role sees her manage a team that has responsibility for proactive fan-led engagement with the Everton fanbase, with a key role in making special memories for Evertonians by setting up participation activities which bring supporters closer to their club.

The Engagement Team is responsible for managing the affiliation and engagement with Everton’s Supporters Club network, which has over 10,000 members around the world, and helping Everton’s Fans’ Forum facilitate their ideas as well as collating feedback. Recent focus has been on delivering the Club’s youth engagement strategy spearheaded by the first Junior Fans’ Forum and a Junior School Supporters Club initiative which brings young fans closer to their heroes.

Insights from Hosting IIHF World Championships 2017

Hockey fans are some of the most vocal in the world but how do you ensure they’re saying great things about their team? Fresh from hosting the IIHF World Championships in Belfast, our speaker reflects on the best of world hockey’s fan engagement plays.

We’re thrilled to welcome Mark Brooks, Commercial Manager, Stena Line Belfast Giants. The 2016/17 Season will be the 16th year of Mark’s involvement behind the scenes with the Stena Line Belfast Giants. He has a Bachelors Degree in Marketing from Ulster University having graduated with Honours. Mark leads all of the Giants Commercial partnerships as well as all Communications and manages content on the official website and social media channels.

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Meet all of our 40+ world-class speakers and network with our list of HUGE industry names at the Summit. 22-23 June 2017, Croke Park, Dublin. Register here.

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