Troels Johnsen, Digital Project Manager, Brøndby IF, and Einar Sævarsson, CEO, Activity Stream, will be discussing the transformational project at Brondy of letting data lead the way in their operational strategic decision-making.

Formed over half a century ago, Brøndby IF have been one of the leading teams in Danish football, winning ten Danish Football Championship titles and six National Danish Cups and recently finished third in the league last year. However, some of the true achievements have been in the operational intelligence and smart decision-making behind-the-scenes at the club.

This year, TheStadiumBusiness Summit is delighted to welcome Troels Johnsen, Digital Project Manager to discuss the on-going data-driven approach to create value for the club, sponsors and ultimately, the fans at Brøndy.

Troels will be joined on stage by Einar Sævarsson, CEO, Activity Stream – one of the world’s leading next-generation business intelligence and productivity platforms – to identify and explore the role in which data can enhance your operational strategy.

If you’re interested in learning how to integrate data to boost revenues, attendance and value to your stadium stakeholders, then this is one presentation you do not want to miss.

Ready to join us? Limited tickets remaining. Grab yours here. See you in sunny Madrid!

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

We are building a new stadium so this event is really great for us, not only to meet the best suppliers but also other clubs who plan to build as well to share each of our ideas...

Jean-Michel Waroquier Head of Marketing , Royal Charleroi Sporting Club

Congratulations on a fabulous event. You guys really go the extra mile!

Chris Salmon Commercial Director, SG Fleet

A delightful summit… There are great opportunities ahead.

Javier Martinez CEO, JMTZ

Another great Summit. We couldn't be more pleased with our participation.

Magnus Danielsson VP International, Feld Entertainment Motorsports