Technology giant Google will be taking to the stage in Madrid at TheStadiumBusiness Summit 2016 to discuss how to maximise your matchday attendance.

Michal Lorenc, Head of Industry – Ticketing & Live Events, Google, will be explaining how tapping into Google’s tech can help fill your stadium.

It’s the first time Google have joined us at TheStadiumBusiness Summit, and we’re delighted to have Michal with us in Madrid.

For more booking info click here.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

We are building a new stadium so this event is really great for us, not only to meet the best suppliers but also other clubs who plan to build as well to share each of our ideas...

Jean-Michel Waroquier Head of Marketing , Royal Charleroi Sporting Club

Congratulations on a fabulous event. You guys really go the extra mile!

Chris Salmon Commercial Director, SG Fleet

A delightful summit… There are great opportunities ahead.

Javier Martinez CEO, JMTZ

Another great Summit. We couldn't be more pleased with our participation.

Magnus Danielsson VP International, Feld Entertainment Motorsports