At TheStadiumBusiness Summit 2016, Madrid (31 May – 2 June) we’ll be discussing how to fill those empty calendar days and drive new audiences to your stadium with a panel of leading industry experts.

untitledWe preview one panellist, Feld Entertainment – creators of Monster Jam the ‘big truck, family extravaganza’ which has been filling more and more stadiums around the globe.

Magnus Danielsson, VP International, Feld Motorsports commented: “Last year proved to be another year of exciting growth and expansion for Monster Jam and 2016 is shaping up to be even stronger. With 17 engagements currently confirmed across Europe, Latin America and Asia-Pacific and several more likely to be added soon, 2016 will be the biggest year for growth in the company’s history.”

There are many reasons Monster Jam continues to thrive on the global stage. To begin with, it’s the only live family entertainment production that has the potential of selling out both arenas and stadiums. Monster Jam’s TV content can be seen in over 220 countries and there global licensing continues to expand at a rapid pace with over 50 licensees in more than 25 countries. Their digital presence is rising as well, with nearly a quarter of all traffic to, and 40% of ‘likes’ on their Facebook page, coming from outside the United States.

To better capitalise on this exciting growth, they have just undertaken a complete brand refresh that will provide partners with a portfolio of new and impactful tools to more effectively promote Monster Jam.

untitledKey 2015 highlights:

  • 47 different Monster Jam trucks participated in events around the world;
  • 40 performances and nearly 620,000 fans;
  • 31 different marketing partners including BKT Tires, the official off-highway tire of Monster Jam;
  • The 2014 Monster Jam tour stop at ANZ Stadium in Sydney, Australia was awarded ‘Best Guest Event of the Year’ at TheStadiumBusiness Awards 2015.

Want to become more creative in filling those empty slots in the calendar? Join us and over 500 stadium leaders in Madrid.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

Over the past decade you have done an incredible job to build this event. A truly international stage...

Jean Christophe Gileta President , Live Stadium

Thanks for putting on another great event. It exceeded expectations – both in terms of the quantity and quality – of conversations over the two days...

Business Development Director Sports and Entertainment, Oracle Hospitality

Another great eventy. Always nice to catch up with the industry – and get all those ideas flowing

Jacob Lauesen Director Brand Marketing & Development, F.C. København

Your conference is the industry benchmark. Any individual working in the industry has the opportunity to take away learnings for their own venue.

Nick Sautner CEO, Eden Park, New Zealand