As leading international sports venue design firm KSS celebrates 30 years in 2021, we welcome to the #SBS21 stage for the first time David Keirle, Chairman, KSS who will offer his expert insights into “mastering the masterplan” for stadium builds.

Drawing on 30 years of reference projects, David will explain how creative and strategic thinking provides masterplans with business-sound solutions, from the first commission of its kind for Chelsea FC to recent work at Anfield and future exciting developments.

David founded KSS thirty years ago with the commission to transform Stamford Bridge and its surrounding masterplan for Chelsea FC. Today the multi award-winning AJ100 architecture and design practice still counts the Premier League club as a longstanding client alongside Liverpool FC, Brighton & Hove Albion and three national sports venues Twickenham, Wimbledon and Wembley.

As Chairman, David is the driving force behind the practice, building its international reputation in the design of arenas, stadia and training centres. He has an instinct for understanding clients’ needs, and as an avid sports fan enjoys the challenge of creating memorable venues for spectators and sports stars alike.

At #SBS21 David will illustrate how a holistic design approach has a positive influence to regenerate local neighbourhoods and deliver outstanding experiences from spectator arrival to the main event.

Hear from this legend of sports industry design – exclusively at #SBS21

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What are people saying?

What a fantastic event! I met some absolutely great people and I cannot wait until the next one. Thank you so much to the Xperiology and TTF team!

Amanda Newman CEO, Ticketmaster

What a fantastic event! I met some absolutely great people and I cannot wait until the next one. Thank you so much to the Xperiology and TTF team!

Amanda Newman CEO, Ticketmaster

What a fantastic event! I met some absolutely great people and I cannot wait until the next one. Thank you so much to the Xperiology and TTF team!

Amanda Newman CEO, Ticketmaster

What a fantastic event! I met some absolutely great people and I cannot wait until the next one. Thank you so much to the Xperiology and TTF team!

Amanda Newman CEO, Ticketmaster