Wembley Stadium and EE have announced that the UK’s most advanced digital communications company has become the inaugural lead partner for Wembley Stadium.
The partnership has been agreed between Wembley National Stadium Ltd. and EE on the basis of a shared ambition to make Wembley the most connected stadium in the world – ensuring it sits alongside the most technologically advanced stadiums across the globe for years to come.
As part of a planned ‘technology road map’ to be delivered during the six-year deal, future technological advancements from EE include mobile ticketing solutions, enhanced mobile network access and super-fast Wi-Fi available for all. EE customers will benefit from exclusive ticketing and marketing initiatives from late March.
Wembley will benefit from multi-million pound investment in its technological infrastructure over the course of the six-year partnership to offer visitors the best possible ‘sofa to seat’ experience.
The deal also includes the launch of a free app – the first bespoke app designed for Wembley visitors. The new app offers fans a dynamic feed of event content as well as stadium and travel information and is available to download on Apple and Android devices from today.
Melvin Benn, Wembley Chairman, said: “As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.
“This partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.”
Olaf Swantee, CEO at EE, added: “Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”
Meanwhile, Peter Daire, FA Group Head of Sponsorship, said: “We have diligently taken our time, in collaboration with Wasserman, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be”.
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