XtremePush, a provider of mobile marketing solutions to brands seeking to enrich mobile engagement with their customers, has teamed up with Leinster Rugby to deploy Apple’s new iBeacon technology at the RDS Stadium in Dublin, Ireland. Leinster Rugby is the first sports team in Europe to do this.

Fans had the opportunity to experience the technology first-hand during the recent RaboDirect Pro 12 semi-final. Push notifications were sent through the Leinster Rugby app, triggered by specially placed iBeacons when they entered certain areas of the stadium. The push notifications on both Apple and Android smartphones directed the fans to collect special prizes from Leinster’s Blue Crew positioned around the stadium.

XtremePush CEO, Tommy Kearns, said, “It’s always exciting to work with a brand like Leinster Rugby especially when we’re rolling out a cutting-edge technology in a live environment. This technology is the next step in mobile engagement. It can offer everything from customer analytics to a mobile payment system depending on the needs of the customer. Leinster Rugby is a leading organization in Irish and European sports and has always been very innovative.”

Leinster Rugby’s head of digital marketing, Conor Sharkey, said, “Leinster Rugby is keen to stay ahead of the curve with its mobile approach and working with XtremePush provided this opportunity. Push notification and iBeacon technology are already used throughout baseball and American football stadiums in North America. Mobile engagement will allow us to offer supporters everything from discounts on drinks and sports merchandise to informing them about seat upgrades. With XtremePush, we look forward to being at the forefront of this technology in the European sports marketplace.”

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