#SBS26: Marketplace momentum builds as global venue leaders confirm attendance

With just three months to go until the next edition of TheStadiumBusiness Summit, the international audience already forming for #SBS26 reflects the scale and diversity of today’s stadium and arena business.

When the industry gathers in Manchester on 2 to 4 June 2026, #SBS26 will again connect senior leaders from stadiums, arenas, sports clubs, venues, federations and live entertainment operators with the companies developing the technologies and services shaping modern venue operations.

From fan engagement platforms and payments to connectivity, security, sustainability and operational intelligence, the conversations will focus on the practical innovations influencing how venues operate and how fans experience live events.

More than 400 delegates from over 25 countries are already confirmed, representing organisations across the global sports and entertainment landscape.

Shouldn’t you be joining us as we explore the future of our business with all these leaders from around the globe?

The Marketplace

Alongside the conference programme, the #SBS26 Marketplace will once again provide a focused environment where venue executives can meet the companies developing the latest solutions for stadium and arena operations.

From frictionless retail and digital engagement platforms to connectivity infrastructure, security systems, venue management software and sustainability solutions, the Marketplace will showcase a wide range of technologies and services designed to help venues operate more efficiently and deliver better fan experiences.

Partners confirmed for this year’s Marketplace include companies working across areas such as: Signature Systems, Axess AG, 3D Digital Venue (Mobile Media), SKIDATA, Nimbus Disability, Amadeus Hospitality, Oolio Group (SwiftPOS), Kuori Oy, Sky Business, Xtract One, Freemans Event Partners, Humanforce, MishiPay, Maxamaze, Worldpay, Fever, Thorn Lighting, Merson Digital, AccessibAll, Aira, CrowdStor – Vpod Smart Solutions, Poet Creator Software, JDE Peet’s, Intercity Technology, Honeywell Building Solutions, Augur Initiative Ltd and many more.

Together with the conference sessions, the Marketplace ensures #SBS26 remains a practical meeting point for venue operators looking for ideas, partners and solutions that can be applied directly to their own stadiums and arenas.

Earlybird rate

Register before the Earlybird deadline on the 10th of April, and save £100 on the full delegate rate. An all in #SBS26 delegate pass provides access to the full Summit experience including the conference sessions, the Marketplace, networking events and the opportunity to connect with venue leaders from across the global stadium business.

You’ll be in great company – here’s an extract from the hundreds of delegates already confirmed:

• CEO, Cantú Arena (Italy)
• CEO, Rubbish Ideas
• CEO, DHL Stadium Cape Town
• CEO, Augur Initiative Ltd
• CEO, Goodless Events bv
• CEO, SOGIP
• CEO / GM, FC Sion
• CFO, Lancs Cricket / Emirates Old Trafford
• CFO, DHL Stadium Cape Town
• Chief Commercial Officer, Triple Jump Technology
• Chief Executive, Glamorgan Cricket Club
• Chief Executive, Lancs Cricket / Emirates Old Trafford
• Chief Executive, Officer Oolio Group (SwiftPOS)
• Chief of Blindness, Initiatives Aira
• Chief Real Estate and Regeneration Officer, Everton FC
• Chief Revenue Officer, Worcestershire CCC
• Chief Revenue Officer, Sportsklubben Brann
• Chief Strategy & Business Operations Officer, Birmingham City F.C.
• Chief Strategy Officer, Wrexham AFC
• Co Founder, Taraxa
• Co-Founder, The Venue Barcelona
• Co-Founder & Chief Revenue Officer, 3D Digital Venue (Mobile Media)
• Commercial & Business Development Director, ACC Liverpool Group
• Commercial Director, Norwich City FC
• Communications Director, Co-op Live
• Communications Director, Irish FA
• Content Marketer, Xtract One
• COO, Kensington Oval
• COO, AZ Alkmaar FC
• COO, Southampton FC
• COO, Seats.io
• COO, Arsenal FC
• Manager, Conference and Events, Liverpool FC
• Managing Director, Wire and Sky
• Managing Director, The Stadium Consultancy
• Managing Director, Mandela National Stadium
• Managing Director, Nimbus Disability
• Managing Director, EBar Initiatives
• Managing Director, Axess AG
• Managing Director, Huddersfield Giants
• Managing Director, d&b audiotechnik
• Managing Director, UK Daktronics
• Market Development, d&b audiotechnik
• Marketing & Communications Manager, UK, WJHW, a PMY Company
• Marketing Manager, Hilson Moran
• Meetings & Events Department Manager, Croke Park Stadium
• Operations Director, IDOM
• Operations Director, Heart of Midlothian FC
• Operations Director (Arenas), NEC Group
• Operations Director Stadia, Elior UK
• Project Director, Bristol Sport / Ashton Gate Stadium
• Project Lead, AZ Alkmaar FC
• Project Manager, Stoke City FC
• Project Manager, Excel London
• Projects Director, IDOM
• Property and Planning Director, Tottenham Hotspur FC
• RGM – Northern Europe, Fever
• Sales Development Manager – Premium, Everton FC
• Sales Director, Lancs Cricket / Emirates Old Trafford
• Sales Executive, Elior UK
• Senior Account Executive – UK & Ireland, Extreme Networks
• Senior Associate, Experience Studios
• Senior Capital Projects Manager, Portland Trail Blazers
• Senior Consultant, Steer Group
• Senior Event and Venue Manager, RDS Dublin / Laya Arena
• Senior Fan Journey Manager, Manchester City FC
• Senior Manager, Media & Broadcast Technology Operations, Manchester United FC
• Senior Marketing Executive, Lancs Cricket / Emirates Old Trafford
• Senior Venue Manager, Co-op Live
• Service Delivery Manager, Manchester United FC
• Sports Entertainment Development, Manchester City FC
• Stadia Director, Elior UK
• Stadium Director, Croke Park Stadium
• Stadium Events Manager, Lancs Cricket / Emirates Old Trafford
• Stadium Manager, Sport e Salute (Stadio Olimpico)
• Strategy & PMO Director, Sporting Clube de Portugal
• Technical Director – Entertainment, Sands China Limited
• Technical Manager, Event Technology, FC St.Pauli
• Technology Manager, Royal Ascot
• Venue Experience & Operations Manager, Southampton FC
• Venue Operations Director, Arsenal FC
• Vice President of European Sales, FreedomPay
• Vice President of International Sales, VENU+
• Vice President of Safety, Security & Risk, AEG Europe, The O2
• Vice President of Sales (UK & EMEA), Signature Systems
• Vice President, Global Sales – UK, Legends Global
• VP Marketing & Culinary, Aramark
• VP, Head of Bus Dev – UK & Europe, TAIT
• VP, Project Delivery, TAIT
• Founder, DT Sports
• Founder & CEO, Tickets for Good
• Founder / CEO WOO, Architects
• General Manager, MyState Bank Arena
• General Manager, Flint Town United
• General Manager – HGI, Lancs Cricket / Emirates Old Trafford
• Group Business Development Manager, Eurosafe
• Group Head of Technology, Stadium MK Ltd
• Group Sales Director, DT Sports
• Growth Director, Sodexo Live!
• Head of BD, Augur Initiative Ltd
• Head of Commercial, Purple.ai
• Head of Commercial Partnerships, Lancs Cricket / Emirates Old Trafford
• Head of Communications Sporting, Clube de Portugal
• Head of Communications, Hong Kong China Rugby
• Head of Conference and Event Sales, Lancs Cricket / Emirates Old Trafford
• Head of Customer Operations, Wales Millennium Centre
• Head of Digital Strategy, Alexandra Palace
• Head of Event Sales and Operations, Principality Stadium
• Head of Facilities, Lancs Cricket / Emirates Old Trafford
• Head of Fan Journey, Manchester City FC
• Head of Finance & Reporting, Johan Cruijff Arena
• Head of Food & Beverage, Silverstone Circuits Limited
• Head of Guest Experience, Lancs Cricket / Emirates Old Trafford
• Head of Health, Safety, Risk and Compliance, ACC Liverpool Group
• Head of Hospitality & Events, Lancs Cricket / Emirates Old Trafford
• Head of Infrastructure & Facility Management, FC St.Pauli
• Head of Marketing & Communications, Lancs Cricket / Emirates Old Trafford
• Head of Match Day Operations, Production & Broadcasting, Saracens / StoneX Stadium
• Head of Network Engineering Sports and Venues – EMEA, Extreme Networks
• Head of Operations/COO, Sportsklubben Brann
• Head of Partnerships, Stasher
• Head of Partnerships Stadia and Shows, Togather
• Head of People, Lancs Cricket / Emirates Old Trafford
• Head of People Movement, WSP
• Head of Production and IT, ACC Liverpool Group
• Head of Property Development, Stoke City FC
• Head of Sales, Elior UK
• Head of Sales & Hospitality, Motorpoint Arena Nottingham / National Ice Centre
• Head of Sales and Partnerships, Warwickshire CCC / Edgbaston Stadium
• Head of Special Events, Aston Villa FC
• Head of Sports & Venues EMEA, Extreme Networks
• Head of Stadium Events, Lancs Cricket / Emirates Old Trafford
• Head of Stadium Operations, Brentford FC
• Head of Supporter Experience, Huddersfield Town FC
• Head of Ticketing, Welsh Rugby Union
• Head of Ticketing, Scottish Gas Murrayfield/Scottish Rugby
• Head of Ticketing and Retail, Rochdale AFC
• Head of Ticketing Strategy, Data and Operations, Lancs Cricket / Emirates Old Trafford
• Head of UK&I Operations, Axess AG
• Head of Venue Management, Birmingham City F.C.
• Head of Venue Operations and Security, Network Premier Sports Network
• Health & Safety and Resilience, Lancs Cricket / Emirates Old Trafford
• Hospitality Account Manager, Motorpoint Arena Nottingham / National Ice Centre
• Hospitality Sales Manager, Lancs Cricket / Emirates Old Trafford

… and we’re still three months out!

Book today, save money. And stay on-site… before it’s too late!

[YES! REGISTER HERE FOR #SBS26]

PS. Your ‘all-in’ #SBS26 delegate pass provides:

• Access to all conference sessions and breakouts† (3-4 June);
• Access to The Marketplace mini-expo;
• Access to the Networking lounge on both days;
• All breaks and lunches on both days;
• Printed Programme (including attendee list);
• Ticket to the Welcome Reception (evening 2 June);
• Ticket to #SBA26 – the 17th TheStadiumBusiness Awards’ Winners Party (evening 3 June);
• Discounted hotel rates at the HQ, on-site Hilton;
• Introductions and networking services;
• Post-event presentation/video downloads;
• Privileged access to online information and discussions pre- and post-event;
• PLUS option to purchase Venue Tours add-ons (on 2 June), where available .

Full rate: £995 ex VAT.

Earlybird £895 per person (*ex VAT) when booked before 10 April.

[YES! REGISTER HERE FOR #SBS25]

#SBS26 – Operations. Technology. Sustainability.
2–4 June 2026 | Emirates Old Trafford, Manchester