The “digital stadium” should offer perfect access to broad wireless coverage, targeted advertising from sponsors and, last but not least, exciting entertainment for the fans – something which is a real priority for numerous stadia and arenas because of the increasing relevance of mobile marketing approaches.
In a newsletter (courtesy of BTD Gruppe), you can read how stadia can use the latest technologies to involve sponsors and partners in a number of ways and the same time optimise digital services for visitors.
MORE ENTERTAINMENT AND TARGETED ADVERTISING = MORE TURNOVER
Getting an even more in-depth experience, closer to the ball, bringing sports events to a new level – a fully networked stadium puts the focus on the fans and provides a wide range of new opportunities when broadcasting sporting events. There is a good reason why the issue is on the agenda of many stadia around the world, as it offers numerous benefits for stadium operators, clubs, sponsors and, of course, the fans.
As well as the high proportion of smartphone use in stadia, which suggests real potential for stadium operators and sponsors, there is also important information such as the period of use and the intention of paying for additional content. During the game, only a small proportion of stadium visitors access additional information and content via mobile devices. At the same time, over half the respondents are not prepared to pay for these. This information plays a particularly important role for sponsors in order to play their advertising message in a targeted, efficient manner.
BENEFITS FOR STADIUM OPERATORS AND SPONSORS
- New sales opportunities thanks to increased integration of partners and sponsors;
- Individual usage thanks to flexible application of solution based on stadium architecture;
- Target group-specific playing of content;
- Display of specific advertising directly at the point of sale;
- Reduced waiting times for visitors thanks to informative videos, statistics, etc.
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