Ahead of TheStadium Business Summit, we were treated to a wonderful ‘icebreaker’ by Feld Entertainment’s Monster Jam on the outside terrace of Madrid’s busiest hotel.

With the sun beaming down on the terrace we were joined by experts in the fan engagement and premium seating fields following the close to both Fan Experience Forum and Premium Seat Seminar.

It was the perfect start to what promises to be a fantastic TheStadiumBusiness Summit with delegates from around the world networking and enthusiastically chatting about the upcoming Summit.

We caught up with Bruno Munzer, CTO, PACIFA decision who commented, “This reception party is the perfect opportunity to catch up with old friends, but also meet new one’s in a relaxed and informal environment.”

Special thanks to Feld Entertainment for hosting a brilliant Summit kickoff, may the good vibes continue across the next two days.

All eyes now turn to tomorrow morning for the first day of the Summit. Follow all the sessions live @stadiumbusiness #SBS16 for more.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

We are building a new stadium so this event is really great for us, not only to meet the best suppliers but also other clubs who plan to build as well to share each of our ideas...

Jean-Michel Waroquier Head of Marketing , Royal Charleroi Sporting Club

Congratulations on a fabulous event. You guys really go the extra mile!

Chris Salmon Commercial Director, SG Fleet

A delightful summit… There are great opportunities ahead.

Javier Martinez CEO, JMTZ

Another great Summit. We couldn't be more pleased with our participation.

Magnus Danielsson VP International, Feld Entertainment Motorsports