Ahead of TheStadium Business Summit, we were treated to a wonderful ‘icebreaker’ by Feld Entertainment’s Monster Jam on the outside terrace of Madrid’s busiest hotel.
With the sun beaming down on the terrace we were joined by experts in the fan engagement and premium seating fields following the close to both Fan Experience Forum and Premium Seat Seminar.
It was the perfect start to what promises to be a fantastic TheStadiumBusiness Summit with delegates from around the world networking and enthusiastically chatting about the upcoming Summit.
We caught up with Bruno Munzer, CTO, PACIFA decision who commented, “This reception party is the perfect opportunity to catch up with old friends, but also meet new one’s in a relaxed and informal environment.”
Special thanks to Feld Entertainment for hosting a brilliant Summit kickoff, may the good vibes continue across the next two days.
All eyes now turn to tomorrow morning for the first day of the Summit. Follow all the sessions live @stadiumbusiness #SBS16 for more.