Ahead of TheStadium Business Summit, we were treated to a wonderful ‘icebreaker’ by Feld Entertainment’s Monster Jam on the outside terrace of Madrid’s busiest hotel.

With the sun beaming down on the terrace we were joined by experts in the fan engagement and premium seating fields following the close to both Fan Experience Forum and Premium Seat Seminar.

It was the perfect start to what promises to be a fantastic TheStadiumBusiness Summit with delegates from around the world networking and enthusiastically chatting about the upcoming Summit.

We caught up with Bruno Munzer, CTO, PACIFA decision who commented, “This reception party is the perfect opportunity to catch up with old friends, but also meet new one’s in a relaxed and informal environment.”

Special thanks to Feld Entertainment for hosting a brilliant Summit kickoff, may the good vibes continue across the next two days.

All eyes now turn to tomorrow morning for the first day of the Summit. Follow all the sessions live @stadiumbusiness #SBS16 for more.

What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

Over the past decade you have done an incredible job to build this event. A truly international stage...

Jean Christophe Gileta President , Live Stadium

Thanks for putting on another great event. It exceeded expectations – both in terms of the quantity and quality – of conversations over the two days...

Business Development Director Sports and Entertainment, Oracle Hospitality

Another great eventy. Always nice to catch up with the industry – and get all those ideas flowing

Jacob Lauesen Director Brand Marketing & Development, F.C. København

Your conference is the industry benchmark. Any individual working in the industry has the opportunity to take away learnings for their own venue.

Nick Sautner CEO, Eden Park, New Zealand