Wembley Stadium and EE have announced the launch of a new bespoke Wembley app as part of the historic partnership deal signed this week which sees the stadium referenced as Wembley Stadium connected by EE. Available now, the official Wembley app is designed to enhance the unforgettable experience of visiting Wembley Stadium.
Upon signing EE as lead stadium partner both Wembley and EE, the UK’s most advanced digital communications company, have committed to delivering the best possible spectator experience from ‘sofa to seat’ using innovation and communications technology delivered by EE. The app is the first live touch point of the planned technology ‘road map’ to be delivered over the course of the six-year deal which also includes mobile ticketing solutions and WiFi.
The free app will help users to plan their visit to Wembley by delivering helpful and relevant information throughout the journey from planning which event to attend and purchasing a ticket to travelling to the stadium and locating a seat.
Features from launch include:
• A dynamic feed of event content including all the latest news including video, images and audio clips
• The latest ticketing information
• An interactive stadium map that allows users to find their way around and check the view from their seat
• A national travel planner to help stadium visitors plan the best journey to and from the stadium
Rob Ray, FA Group Director of Digital & Information technology, said: “The Wembley app represents the first of many fan focussed experiences that the Wembley connected by EE partnership is set to deliver. We look forward to working with EE to deliver an unparalleled connected experience for our event owners and their fans.”
Spencer McHugh, Director of Brand at EE said: “We worked with Future Platforms to deliver an app that places the stadium visitor at the heart of the experience, facilitating and complimenting the Wembley ‘sofa to seat’ experience. As the first touch point of EE’s exciting new partnership with Wembley we wanted to showcase the benefits that this collaboration can bring from day one and there is lots more to come in 2014 and beyond.”
Planned app features for future updates include location based offers, digital queue management, audience participation and more. Further information will be announced in due course.