They’ve waited the best part of two years to showcase their groundbreaking GroundWOW machine to our audience of venue operators at TheStadiumBusiness Summit. But finally the industry will get to see first-hand this world-first in ground printing automation – exclusively at #SBS21.

Traditional ground marking, while effective, can be complicated. GroundWOW’s world-first technology eliminates the issues associated with traditional methods and enables facility owners to maximise advertising revenue, using automation to minimise time and cost.

Equipped with their latest robots, Tony Rhoades (Chairman and Chief Executive Officer) and David Pritchard, Chief Commercial Officer will be on hand to answer all your questions and to demonstrate how this technology is opening up new revenue streams for venues and destinations across the world.

On our TheStadiumBusiness news channel we’ve teased some of the background story to GroundWOW – and showcased a few of its references (including Soccer Aid and Cheltenham Festival) – but there’s so much more to learn.

“Simply this is about activating your stadium real estate. We ask venue operators: What if you were able to activate your real estate 24 hours a day, 365 days of the year?” explains Tony. “Our print management platform and venue ground printers allow you to turn campus-wide real estate into a profitable new revenue stream – game days and non-game days.”

Maximise the returns from your biggest capital asset by talking to the GroundWOW team – only #SBS21.


What are people saying?

You guys did a great job. Really enjoyed the programming and hospitality.

Scott Jenkins General Manager, Mercedes-Benz Stadium

The best conference I've ever attended!

Lee Zeidman President, STAPLES Center

Over the past decade you have done an incredible job to build this event. A truly international stage...

Jean Christophe Gileta President , Live Stadium

Thanks for putting on another great event. It exceeded expectations – both in terms of the quantity and quality – of conversations over the two days...

Business Development Director Sports and Entertainment, Oracle Hospitality

Another great eventy. Always nice to catch up with the industry – and get all those ideas flowing

Jacob Lauesen Director Brand Marketing & Development, F.C. København

Your conference is the industry benchmark. Any individual working in the industry has the opportunity to take away learnings for their own venue.

Nick Sautner CEO, Eden Park, New Zealand