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#SBS23 Preview: Headaches, hangovers & heavenly events

Signature Systems flooring at Lucas Oil Stadium

Featured image credit: Signature Systems

Signature Systems flooring at Lucas Oil Stadium

Featured image credit: Signature Systems

Every venue out there is competing for that extra calendar date, so how can they make themselves more attractive for guest event owners and promoters? Flexibility and speed of turnaround are critical, as is a ‘can do’ attitude from all stakeholders.

But where can we remove friction across handovers and allocation of risks and costs? Is there a place for apps and tech in what has long been a ‘creative art’, rather than event science?

Such matters will be discussed in the Headaches, Hangovers & Heavenly Events panel session at this month’s TheStadiumBusiness Summit in Manchester.

Among those on the panel are Tony Booth, vice-president of sales (UK & EMEA) at Signature Systems, as well as Nick Addison, chief executive at Adelaide Oval, Adam Fullerton, vice president of stadium operations at  Mercedes-Benz Stadium, and Shaun Hinds, chief executive at Manchester Central. Find out more about what’s on the #SBS23 programme here.

Tony joined Signature Systems, which engineers, manufactures and distributes turf protection systems and portable flooring products for both indoor and outdoor stadia and arenas, in 2010. With a strong focus on worldwide stadium sales, Tony has successfully delivered composite matting and ground protection solutions for more than 15 world games, including the 2012 London Olympics, where he was responsible for the largest trackway contract in Olympic history.

Tony and his team have also negotiated and delivered ground protection systems for the 2014 Sochi Olympics, the 2015 European Games in Azerbaijan, the 2018 Asian Games in Indonesia, and the 2018 Commonwealth Games in Australia.

Join Tony and hundreds of venue owners, operators and executives only at #SBS23 on 28-29 June at Emirates Old Trafford, Manchester…