We’re delighted to welcome back to the speaker line-up Bart Wiley – a familiar (and very fan-centric) face to our Summit community over the years.

After 20 years with the Seattle Sounders organisation wrapping up as Chief Business Officer for the MLS team, Bart now serves as the CEO, North America for the Cedar Packaging Group.

At #SBS21, Bart will share his observations and organisational mantras after two decades in North American sport. Here’s a couple of hints: “Stop attempting to please everyone” and “Just do it, take a freaking risk”.

He will also discuss his take on the future of sport as we continue to crawl out of a pandemic (“We’re still one cycle away from something that resembles normal”) and will be urging us all to keep in mind that “if there was ever a time for fan engagement, it’s now”.

Join Bart and 400+ sports business leaders at #SBS21 to rebuild your organisation and re-energise your fan experience.
[Register Now!]

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